Discovery Ad Angle

A discovery ads are highly engaging and extremely effective at attracting potential customers. Ads that have a discovery ad angle are designed to engage users by providing valuable and interesting content that aligns with their interests. Discovery ads could feature a storytelling narrative, they could be educational, inspirational, and event interactive.

The main benefits of using a discovery ad angle in advertising are

• **Increased Engagement

**Discovery ads have a higher potential to engage users due to their interesting narratives. This can lead to increased interaction and click-through rates. Viral discovery ads are amazing for brand's positioning and for creating brand awareness.

• **Evoke an emotional connection through social-proof

S**ocial-proof and testimonials in the discovery ads evoke emotional connection to the brand in potential customers.

Discovery ads and Meta advertising

Discovery ad angle is primarily used in upper-funnel advertising and in the beginning stages of consumer buying journey. In Meta advertising, one could find discovery ads in awareness and engagement campaigns and as well as in traffic campaigns.

Ads in the Inspiration Hub are sourced from the public Facebook Ads Library for inspiration and best practice showcase, and are not affiliated with Influee.