
February 16, 2026

Written By Katja Orel
Lead Editor, UGC Marketing

Edited By Sebastian Novin
Co-Founder & COO, Influee

Fact Checked By Sebastian Novin
Co-Founder & COO, Influee
JoinBrands is a solid place to start if you want UGC live fast.
The entry is simple, and you can launch without committing to software spend on day one.
Most teams start comparing JoinBrands alternatives once volume grows and the fee model starts affecting all-in cost.
This guide breaks down where JoinBrands works well, and where Influee is the better fit.
Influee | JoinBrands | |
|---|---|---|
Creator scale | 90k creators in 23+ countries | Large marketplace; public total creator count not disclosed |
Revisions included | Unlimited | 1 on free plan, 2 to 10 on paid plans |
Content usage rights | Belong to brand by default | Indefinite rights after delivery on selected channels |
Pricing model | Subscription + 10% marketplace fee | $0 plan or $99/$299/$499 subscriptions + fee |
Typical all-in cost (US, 10 videos) | ~$113.10/video (example scenario) | ~$115/video ($100 payout + 15% fee) |
UGC videos starting at A$50

3000+ Vetted Creators in Australia

JoinBrands does a good job with speed and setup simplicity.
You can post a job quickly, get creator applications, and launch content without much operational overhead.
The pricing model is tiered. JoinBrands has a $0 pay-as-you-go plan and subscriptions at $99, $299, and $499 per month, with lower platform fees on higher tiers.
The catch shows up when output becomes weekly. Percentage fees on every payout can make costs harder to control over time.
On rights, JoinBrands states accepted content can be used indefinitely on selected channels, which is clear and useful.

Influee's strongest advantage is creator scale built for ongoing ad testing. Influee is the better fit when your team needs steady output every month, not one-off buying.
JoinBrands is marketplace-led and does not publicly disclose a total creator count.
Influee has 90k creators in 23+ countries. When supply is limited, teams usually hit repeated faces, slower approvals, and weaker testing velocity.
Bottom line: Choose JoinBrands if you run occasional campaign buys. Choose Influee if you need repeatable multi-market output.
Influee | JoinBrands | |
|---|---|---|
Default rights duration | Belong to brand by default | Indefinite after delivery on selected channels |
Bottom line: Choose JoinBrands if channel-scoped rights fit your workflow. Choose Influee if you want default brand ownership and fewer rights frictions.
Influee | JoinBrands | |
|---|---|---|
Revisions included | Unlimited | 1 free, 2-10 on paid tiers |
Bottom line: Choose JoinBrands if revision caps are acceptable for your team. Choose Influee if you run fast iteration and need unlimited revisions.
Influee Video Cost | JoinBrands | |
|---|---|---|
USA | ~$82/video | ~$115/video |
UK | ~$84/video | ~$115/video |
Canada | ~$75/video | ~$115/video |
Australia | ~$49/video | ~$115/video |
Note: Influee prices above are average 30s video costs by market.
Note: JoinBrands has a $0 plan and paid subscriptions at $99/$299/$499 monthly.
Platform fees are publicly listed at 15%/12%/10%/8% by tier.
Table example uses a $100 creator payout + 15% platform fee assumption.
Let's have a look at a real example here.
Need: 10 videos in the USA
Assumption for like-for-like math: average creator payout of $100/video on both platforms
JoinBrands cost (free plan model): 10 x $100 x 1.15 = $1,150
Cost at Influee: (10 x $82 x 1.10) + $229 = $1,131
Cost per video summary: JoinBrands = $115.00/video, Influee = $113.10/video
When Influee is cheaper:
In recurring production, this gap usually grows. Influee's lower fee rate plus predictable subscription gives better long-term control of all-in cost.
When JoinBrands is cheaper:
At very low and irregular volume, a $0 software entry can look simpler in the short term. Once production becomes ongoing, teams usually value consistency, creator depth, and faster iteration.
Bottom line: Choose JoinBrands for low-volume, occasional UGC buys. Choose Influee for recurring volume and stronger long-term all-in cost control.

Insense is a campaign-focused creator platform for brands running recurring UGC and influencer workflows.
Pros
Cons
Pricing
Best fit: Best for teams with recurring campaign operations and a dedicated creator budget.
Trend is a brief-based UGC production platform with a straightforward buying flow.
Pros
Cons
Pricing
Best fit: Works well for teams prioritizing project simplicity over full operating-system depth.
minisocial is a managed-service option centered on micro-influencer and creator activations.
Pros
Cons
Pricing
Best fit: Best for brands that want done-for-you execution rather than daily platform control.
Billo is a straightforward UGC video sourcing platform with a simple brief-to-delivery process.
Pros
Cons
Pricing
Best fit: Good for simpler project-by-project buying with moderate iteration needs.
UGC videos starting at A$50

3000+ Vetted Creators in Australia
The strongest options are Influee, Insense, Trend, minisocial, and Billo. The best choice depends on your monthly volume and how hands-on your team wants to be.
For high-volume, ongoing production, Influee is usually the stronger fit. Influee supports faster iteration with unlimited revisions and deeper creator coverage across markets.
Yes. JoinBrands states brands can use delivered content indefinitely after acceptance on selected campaign channels. Confirm final terms at campaign level before launch.
Most teams switch when they need more predictable all-in costs at scale, faster creative iteration, and broader creator depth across countries.
Yes, it is a legitimate platform where brands post jobs and creators apply. The real decision is whether that model still fits once content volume becomes recurring.
Most reviews highlight quick launch speed and the $0 software entry path. Teams that care about predictable all-in costs and unlimited revisions often choose Influee.
It is mainly used to post creator jobs and source UGC quickly, especially for one-off campaigns or early testing. For always-on production, Influee is built for that scale.
Yes, it can work well for campaign-based buying with a defined scope. For continuous volume and tighter operating control, Influee is usually more reliable.
JoinBrands Review
#1 Alternative: Influee
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Who Should Choose Influee
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