
22 May 2026

Written By Katja Orel
Lead Editor, UGC Marketing

Fact Checked By Sebastian Novin
Co-Founder & COO, Influee
Miappi pulls customer photos and videos from Instagram and Facebook, plus a branded upload portal on the brand's own site. Captured content displays on product pages, in-store screens, and live walls. The portal sets Miappi apart from pure hashtag scrapers. It still doesn't brief any content.
A skincare brand running a sampling hashtag, or a hotel pulling guest stories onto its lobby screen, gets exactly what Miappi does: hashtag posts collected, consent-cleared, and displayed. A performance team running fresh Meta and TikTok ads each week needs to brief the videos themselves. CAC is decided by the hook, and customer posts weren't filmed to test one.
Miappi displays what customers post on social. On Influee, creators shoot to a brand brief. This post sorts which one your next quarter pays for.
Influee | Miappi | |
|---|---|---|
Content source | Custom content by creators on your brief | Aggregated from social plus brand-owned upload portals |
Revisions included | Unlimited | Not applicable (content already exists) |
Content usage rights | Belong to brand by default | Per-asset Rights Approved UGC workflow |
Pricing model | Subscription + 10% marketplace fee | Enterprise quote, not publicly disclosed |


Miappi runs a three-stage pipeline: Discover, Curate, License. Discover pulls Instagram and Facebook posts via hashtags, mentions, and image tags, and accepts direct uploads through a branded portal on the brand's site. Curate moderates the feed with AI Rules into folders by product line or season. License gets poster consent and exports cleared assets as "Rights Approved UGC" through an Open API. Native integrations: Hootsuite, Adobe, Gigya.
Miappi sells into Personal Care, Fashion, FMCG/CPG, and Travel. Two sister products:
The branded upload portal is the strongest pitch. A FMCG brand with a QR code on the sampling box gets every sampler's post in one folder, consent-flagged, ready to display.

UGC videos starting at A$53

3.000+ Vetted Creators in Australia

Influee is a UGC platform. Brands post a brief, vetted creators apply inside a day and deliver finished videos in seven. Brands get content usage rights by default and unlimited revisions.
The split with Miappi is clean: Miappi curates customer social posts and upload-portal submissions; on Influee, vetted creators shoot new videos to brief for paid Meta and TikTok placement.
Miappi opens with collection. A brand drops the upload portal on a campaign page, configures a hashtag, and waits for customers to submit. AI Rules filter the inbound feed; vetted curators move keepers into product-line folders; the licensing flow pings each poster for consent. At no point does the brand write the script or specify the shoot.
Influee opens with the brief. Before anything is filmed, the brand has set the hook, the script angle, the format, and the licensing terms. Vetted creators across 120.000+ profiles in 23+ countries see the brief and apply; the brand chooses the best fit for the product. Creators deliver finished videos seven days later, sized for vertical Meta placements, square in-feed, or whatever the campaign needs.
A FMCG brand puts a QR code on the sampling box. Two weeks later the Miappi folder holds three clips: a runner shouting "fire," a fitness creator naming the macros, an office worker filming a desk snack. None of them match the cold-Meta hook the brand actually wants to test: "21g protein, no aftertaste, $2 a bar." Aggregation can't pick the converting angle, but the brief can.
The creator still controls the camera, the lighting, and the on-screen delivery — that's the authenticity. The brand controls the message — that's the conversion.
Bottom line: Choose Miappi if scattered customer posts need collecting, clearing, and displaying in one place.
Choose Influee if your CAC depends on a hook you wrote, not one a customer happened to post.
Influee | Miappi | |
|---|---|---|
Default rights handling | Belong to brand by default | Per-asset consent request, exported as Rights Approved UGC |
Miappi's licensing flow is sharper than DM'ing customers from a personal account. The platform sends a templated consent request to the original poster, waits for an explicit reply, and labels the cleared asset "Rights Approved UGC" before it exports through the Open API. That's a real workflow, and it's how a brand stays defensible if a customer photo ends up in a paid Meta ad.
The licensing flow is still post-by-post and depends on the poster replying. A travel brand spots a guest's reel of the rooftop pool that's outperforming everything else on the lobby screen. The team wants the same clip in next month's cold Meta test for the city break audience. Miappi sends the consent message. The guest never opens it. The clip stays on the lobby screen and never reaches the ad account.
The cost isn't the license fee. It's the three weeks lost between spotting the clip and being allowed to spend on it.
On Influee, the brand owns the content by default. Rights are agreed in the brief, before a creator applies. The moment a creator delivers the video, it's cleared for paid use across Meta, TikTok, owned channels, and creative testing. No consent emails to chase later.
Bottom line: Choose Miappi if you're OK waiting weeks for a customer to reply to a consent request.
Choose Influee if you need to own the rights, not chase them post by post.
Influee | Miappi | |
|---|---|---|
Primary use case | Paid Meta and TikTok ad creative | PDPs, in-store screens, live walls, brand-ambassador programs |
Miappi does a job Influee doesn't. The Discover, Curate, License pipeline turns scattered sampler posts and customer hashtags into a single moderated stream, exports it to Hootsuite or Adobe, and pushes it onto a PDP, a lobby screen, or a Miappi Community ambassador wall, all from one dashboard. For an enterprise brand whose calendar already runs on sampling kits, conferences, and in-store displays, Miappi keeps those surfaces full.
Influee does the opposite. Brands write the brief, vetted creators shoot to it, and the finished video arrives sized for paid Meta and TikTok placement. The whole product is built around the cold ad account, not the warm display surface.
Display surfaces and ambassador programs serve warm audiences: visitors already on the PDP, samplers who opted in, brand advocates who already love the product. Lifting their experience is real value. It's not the same as lowering CAC on cold Meta and TikTok inventory.
Customer submissions don't work as paid Meta and TikTok ads, for two reasons.
The first is message. A Personal Care brand sees samplers post "smells incredible" and the PDP gallery looks vibrant. The cold buyer scrolling Reels next week wants to know whether it cleared their adult acne. Both audiences are real, but a clip filmed for one doesn't convert the other. Without a brief, the platform can't switch the angle.
The second is the shoot. Upload portal submissions are filmed on a phone in a kitchen, with whatever lighting was there and no second take. That's fine on a PDP carousel. On a Meta cold-traffic Reel where the hook has three seconds to land, the same clip loses on hook rate and gets paused before the value prop hits.
With Influee, both reverse. The brief locks the message before the shoot: what gets said, what gets shown, in what order. The vetted creator brings the lighting, framing, and audio that pass for native Meta or TikTok inventory. By the time the brand reviews the deliverable, every variable has been controlled for paid placement.
Bottom line: Choose Miappi if your lobby screen, PDP, and ambassador wall need a steady drip of fresh customer content.
Choose Influee if your UGC budget is judged by Meta and TikTok CAC.
Miappi doesn't publish pricing. The site frames it as "flexible pricing" and routes every prospect to a demo call before a number is quoted. Public reference points are thin; expect a five-figure annual commitment in line with enterprise SaaS, scaled by the verticals and surface count covered. Influee publishes its tiers and adds a flat 10% marketplace fee on creator payments.
Influee | Miappi | |
|---|---|---|
Pricing model | Subscription + 10% marketplace fee | Enterprise quote, not publicly disclosed |
Scope | Per-creator content production | Per-portal and per-surface aggregation |
A brand running both budgets in parallel can see the math. A Personal Care brand spending €5,000/month on Influee gets roughly 30 to 50 briefed videos from vetted creators, each shot to Meta and TikTok specs and cleared for paid use the day a creator delivers it. The same €5,000/month on a Miappi annual contract pays for the aggregation layer (the portal, AI Rules moderation, the licensing workflow, the integrations) but buys no new videos. The two tools aren't priced for the same job. Miappi is enterprise SaaS on top of an existing content budget; Influee is where the videos get made.
Bottom line: Choose Miappi if you can fund an aggregator on top of what you already spend producing content.
Choose Influee if next month's creative budget needs a number, not a sales call.
If Miappi isn't the right fit but you still need a UGC aggregator, here are four worth comparing.
Flowbox is a UGC aggregator focused on shoppable galleries and product page embeds, mostly for fashion and retail brands in Europe. Pick Flowbox over Miappi when your channel mix is product pages on a Shopify or custom eCommerce stack and you don't need the in-store, sampling, or advocate-program layers Miappi bundles in.
Pros
Cons
Pricing
Best fit: Fashion or retail brands that want shoppable customer photos on product pages and don't run activation or advocate programs on the side.
Taggbox is a UGC aggregator that runs the same moderated feed across website widgets, event walls, and in-store digital signage. Pick Taggbox over Miappi when events and in-store screens matter as much as PDPs and you want public pricing instead of an enterprise sales gate.
Pros
Cons
Pricing
Best fit: Brands that need one feed powering both a website widget and event or retail screens, without an enterprise sales process to start.
Yotpo is a DTC eCommerce platform that bundles reviews, ratings, loyalty, and visual UGC galleries, with strong Shopify integration. Pick Yotpo over Miappi when reviews matter more than upload portals and you want everything in a Shopify-native bundle instead of an enterprise aggregator stack.
Pros
Cons
Pricing
Best fit: DTC brands who'd rather pay one vendor for reviews, UGC, and loyalty than three vendors with deeper tools each.
Bazaarvoice is an enterprise reviews and visual UGC platform built around retailer syndication. The same review and customer photo can ship to a brand's own site and to the major retailers carrying the SKU. Pick Bazaarvoice over Miappi when you sell through big-box retail and need a syndication network no aggregator-on-its-own can replicate.
Pros
Cons
Pricing
Best fit: CPG and personal-care brands selling through retail chains who need reviews and UGC syndicated to retailer PDPs, not just their own.

UGC videos starting at A$53

3.000+ Vetted Creators in Australia
Miappi exports through an Open API and ships native integrations with Hootsuite, Adobe, and Gigya. Inbound sources include Instagram, Facebook (via hashtags, mentions, and image tags), plus direct uploads through a branded portal the brand drops on a campaign page or microsite. Output runs as PDP galleries, in-store digital signage, social channel reposts, and live wall displays at conferences or events.
Technically yes, once the original poster has replied to the consent request and the asset is exported as "Rights Approved UGC." In practice, two things make it a poor fit for cold paid Meta and TikTok. The clips weren't briefed to a hook or angle, so message-testing is limited to what samplers and customers happened to film. And the shoot wasn't directed for vertical placement, which usually shows on hook rate and three-second-view metrics.
Pricing isn't publicly disclosed. The site lists "flexible pricing" and routes every prospect to a demo call before a quote is shared. Expect an enterprise annual commitment scaled by source count, surface count, and which sister products (Miappi Community, Miappi Commerce) are bundled in. There is no public self-serve tier.
Less natural than for the consumer verticals Miappi names: Personal Care, FMCG/CPG, Fashion, and Travel. B2B brands with active community programs, recurring conferences, or partner advocacy can use the Community product and the upload portal for event capture. For B2B paid ads on LinkedIn or YouTube, the briefed-production model fits the buying motion better than a hashtag feed.
Yes, and the overlap is small enough that this often works. Miappi keeps PDPs, in-store screens, and the advocate program full of consent-cleared customer posts; on Influee, vetted creators shoot new videos for paid Meta and TikTok ads. The two tools rarely compete for the same budget line, so most brands pick one based on the dominant use case, or run both when the display layer and the ad account both need feeding.
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