UGC Video: Testimonial Ad Angle

November 21, 2023

Written By Katja Orel

Lead Editor, UGC Marketing

Ingenting säljer bättre än social proof. Dela användares vittnesmål för att bygga förtroende, väcka emotionell koppling och i slutändan öka konverteringsgraden.

Vinkeln med vittnesmåls reklamfilmer är en kraftfull metod som innebär att man framhäver riktiga kunder eller klienter som delar sina positiva upplevelser med en produkt eller tjänst. Dessa UGC Videos tillhandahåller sociala bevis och skapar förtroende bland potentiella kunder.

Testimonial videos lyfter fram fördelarna, resultaten och tillfredsställelse som andra har upplevt, vilket skapar en övertygande berättelse som kan påverka köpbeslut. Genom att visa äkta vittnesmål kan företag effektivt demonstrera värde och trovärdighet i deras erbjudanden, öka konverteringsgraden och driva kundengagemang.

What are testimonial videos?

Testimonial videos feature satisfied customers sharing their positive experiences with a product or service. Order a testimonial video with Influee to get authentic product testimonials.

Testimonial video example for a cosmetics brand

Testimonial video example for a fashion brand

Recreate the best performing testimonial videos, tailored for your product or service, by using Magic Script.

3 key reasons why you should order a testimonial video in your next campaign: 

  • Build Trust and Credibility:

Testimonials serve as social proof, reassuring viewers that your product or service delivers on its promises. By showcasing satisfied customers, you can establish trust and credibility, making it more likely for potential customers to choose your brand over competitors.

  • Enhance Engagement and Emotional Connection:

Testimonial videos have a unique ability to evoke emotions and create a strong connection with viewers. When customers share their personal stories and experiences, it humanizes your brand and allows viewers to relate on a deeper level. Emotional engagement can be a powerful motivator, driving viewers to take action. 

  • Increase Conversion Rates:

Testimonial videos have the potential to significantly impact conversion rates. When potential customers watch authentic and relatable testimonials, they can better visualize themselves enjoying the benefits of your product or service.

In conclusion, testimonial videos offer immense value to businesses looking to establish trust, increase conversions, and foster emotional connections with their audience. Incorporating testimonial videos into your marketing strategy can be a game-changer, helping you build credibility, boost conversions, and create a loyal customer base.

Disclaimer: Ads in the Inspiration Hub are sourced from the public Facebook Ads Library for inspiration and best practice showcase, and are not affiliated with Influee.

Table of Contents

Vad är testimonial videos?

3 huvudsakliga skäl till varför du bör beställa en testimonial video i din nästa kampanj:

Sammanfattning

Work with UGC creators from

Canada

Sheri

Oshawa

Adam

Gander

Miguel

Toronto

Taydra

New Westminster