People love a good solution, especially when it doesn’t feel like a sales pitch. That’s where problem-solution UGC videos come in. They kick off with a relatable struggle and show a solution for that. And yep, that solution just happens to be your product.

These UGC videos don’t feel like marketing. It feels like one person helping another. And that’s what makes it work.

These user-generated video content are real people, in real settings, saying things like, “My skin was breaking out like crazy. Nothing worked. Then I tried this.”

That kind of hook grabs audience's attention fast.

Because people want the truth.

They want the kind of review that feels like a text from a friend saying, “I didn’t think this would work, but it actually did. Like… wow.”

That’s why raw feedback works so much better than polished brand messaging. It’s not a brand saying, “You’ll love it,” but a real user admitting, “I was super skeptical—and then this happened.” That kind of honesty builds trust fast.

Take Peloton. Their users film themselves mid-ride—sweaty, breathless, and totally in the zone. They share milestone rides, post-workout pep talks, and personal reflections. That unfiltered energy? It’s become part of the brand’s identity—and it works.

So what makes a review stand out? When someone shows genuine frustration turning into relief—or doubt flipping into surprise—that’s the magic moment. It sticks. On top of that, customers show preference for product reviews and testimonials in video format over written ones.

Before-and-after UGC videos make people stop scrolling because they promise something real—actual change, visible progress, and proof that it works.

Few things grab attention like a solid transformation story. These videos show the struggle, the process, and the payoff.

Fenty Skin fans do this really well. They post full skincare journeys—from breakouts and dark spots to smoother, glowing skin. It’s raw, honest, and most importantly, it shows what’s possible and achievable.

When consumers shares how your product made life better, it gets others thinking, “What if this could work for me too?”

Use these stories everywhere: on your website, landing pages, emails, and social media platforms. They add a human touch to your marketing efforts, work as social proof, peer recommendations, and strong nudges that drive people to buy.

Every product has its skeptics.

“It’s too expensive.”
“Probably won’t work for me.”
“Looks nice online, but who knows?”

Sure, your brand could address all of these doubts. But let's be honest. It makes a huge difference when the reassurance comes from another customer.

That’s where myth-busting UGC shines. It tackles hesitation head-on. But instead of sounding defensive, it feels like a friend saying, “I wasn’t sure either—but here’s what actually happened.”

Casper’s customers are great at this. You’ll see videos like, “I thought the mattress would be too soft… turns out it’s perfect.” Or, “I wasn’t into the idea of buying without trying it first, but their 100-night trial changed my mind.”

Want more content like this? Start by figuring out the most common doubts about your product. Then create user-generated videos that speak to those objections directly.

Use them on your site, in retargeting ads, and email campaigns to increase engagement, and anywhere it can influence purchase decisions. It’s one of the easiest ways to turn hesitation into action.