
May 18, 2026

Written By Katja Orel
Lead Editor, UGC Marketing

Fact Checked By Sebastian Novin
Co-Founder & COO, Influee
Walls.io shows social media posts on screens β conference walls, stadium boards, in-store displays, intranets, and embedded site widgets. It pulls from 14+ networks plus QR-code uploads, runs them through a moderation queue, and displays the approved ones. The brand doesn't make the content; it just curates what people already post.
An event team running a yearly conference, a stadium ops crew, or an HR comms lead refreshing the intranet wall gets real value from it. A growth marketer chasing a CAC target on Meta and TikTok ads doesn't.
The question isn't which social wall to pick. It's whether display and production belong in the same line item β and this post argues they don't.
Influee | Walls.io | |
|---|---|---|
Content source | Custom content by creators on your brief | Aggregated from event hashtags and 14+ networks |
Revisions included | Unlimited | Not applicable (content already exists) |
Content usage rights | Belong to brand by default | Per-post rights workflow on aggregated content |
Pricing model | Subscription + 10% marketplace fee | Public tiers (~$200β$2,500/mo), event passes, Enterprise quote |


Walls.io is a UGC aggregator built for the screen, not the product page. The same moderated feed runs on a conference LED wall, a stadium scoreboard, an in-store TV, an intranet, and a website widget β all at once.
Sources are broad too: 14+ social networks including Instagram, TikTok, LinkedIn, X, Bluesky, YouTube, Reddit, and Mastodon. Plus RSS feeds and direct uploads from anyone scanning a branded QR code at the venue β useful when attendees don't have a public social profile.
Walls.io's strongest pitch is the live event. A moderated wall scrolling attendee posts behind a keynote, on a stadium scoreboard, or above a trade-show booth is a real channel. Production-only UGC tools can't touch it. Pair the wall with a digital photo booth (Walls.io calls theirs Lens) and live polls, and it becomes interactive, not just decorative.

UGC videos starting at $84

4.000+ Vetted Creators in Canada

Influee is a UGC platform where brands brief vetted creators, see applications within 24 hours, and have ad-ready videos in 7 days. Rights and revision terms are settled at contract signing.
The split with Walls.io is clean: Walls.io fills screens and intranets with posts that already exist, while Influee produces new creative made to brief for paid Meta and TikTok. Every section below works that line.
Walls.io sources content from existing public posts via hashtag, mention, account, or RSS tracking, plus direct submissions through QR codes. The brand moderates the queue and picks what scrolls onto the wall. The brand doesn't write what gets said and doesn't direct how it looks.
With Influee, the order flips. Before anything is filmed, the brand has agreed on the script angle, the hook, the format, and the licensing terms. Vetted creators across 120.000+ profiles in 23+ countries see the brief, apply, and the brand picks who shoots. Creators deliver finished videos seven days later, sized for vertical Meta placements, square in-feed, or whatever the campaign needs.
The creator still controls the camera, the lighting, and the on-screen delivery β that's the authenticity. The brief controls the message β that's the conversion.
Bottom line: Choose Walls.io if your audiences are already posting at your events and you want their posts on the screens.
Choose Influee if your Meta and TikTok ad accounts burn through creative every two weeks and you need a steady refill briefed and shot to your specs.
Influee | Walls.io | |
|---|---|---|
Default rights handling | Belong to brand by default | Per-post rights workflow on aggregated content |
Walls.io includes a rights request flow. The team sends a license ask to the original poster from inside the platform, the poster replies, and the post is cleared for downstream use. That's better than DM'ing creators yourself, but it's still post-by-post and still depends on someone replying.
A sports brand runs a stadium social wall during a match. A fan in the stands posts a great clip. Walls.io picks it up via the event hashtag and shows it on the wall in real time.
After the match, the brand wants the same clip for next week's Meta ad. Walls.io sends a rights request to the fan from inside the platform. She never opens it. The clip stays unused, and the campaign launches without it.
The cost isn't the license fee β it's the days lost between spotting the clip and being allowed to use it elsewhere.
Influee handles this at the contract level. When a creator applies to a brief, the rights terms are part of the deal. By the time the creator delivers the video, it's already cleared for paid use across Meta, TikTok, owned channels, and creative testing.
Bottom line: Choose Walls.io if you only need posts to scroll on a screen during an event.
Choose Influee if you need a straightforward content flow without time-consuming bottlenecks.
Influee | Walls.io | |
|---|---|---|
Primary use case | Paid Meta and TikTok ad creative | Event walls, stadium screens, signage, intranets |
There's a real Walls.io use case Influee can't replace. A moderated wall behind a keynote, on a stadium scoreboard, or above a trade-show booth is a job no production tool can do. Influee won't put 4,000 attendee posts onto a 6-meter LED screen during your annual user conference. Walls.io will. For brands whose channel mix includes live events at scale, that capability isn't optional.
That's where Walls.io stops being a paid-creative tool. The wall is built for an audience already in the room β paying attendees, season-ticket holders, employees on the intranet. Lifting their engagement is real value, but it's not the same as lifting CAC on cold Meta and TikTok inventory.
Two reasons paid creative breaks when you try to source it from a wall.
The first is the message. Whatever an attendee posts is what runs β there's no version of "this caption gets cut, this angle gets re-shot." A B2B SaaS brand sees attendees post "great talk on roadmap" from a user conference and the wall looks alive. The cold buyer scrolling LinkedIn ads two weeks later doesn't care about the talk; they want to know whether the product moves their pipeline. Both audiences are real, but a clip filmed for one doesn't convert the other.
The second is the shoot. Walls.io content was filmed on a phone in the moment, with whatever lighting was available and no edit pass. That works on a wall. On Meta or TikTok where a hook has to grab attention in three seconds, the same clip falls flat.
Influee inverts both. The brief locks the message before the shoot β what gets said, what gets shown, in what order. The creator brings the lighting, framing, and audio that pass for native Meta or TikTok inventory. By the time the brand reviews the deliverable, every variable has already been controlled for paid placement.
Bottom line: Choose Walls.io if your event budget includes a wall behind the stage and you need a moderated feed to fill it.
Choose Influee if a UGC video earns its keep by lowering CAC, not by playing on a 6-meter screen for two days.
Walls.io publishes plan ranges across three categories β Events, Websites, and Digital Signage β with paid plans starting around $200/month for the Professional tier and event passes around $500 per event. Larger plans run up to roughly $2,500/month, and annual subscribers get two months free on select tiers. Influee publishes its tiers and adds a flat 10% marketplace fee on creator payments.
Influee | Walls.io | |
|---|---|---|
Pricing model | Subscription + 10% marketplace fee | Public tiers (~$200β$2,500/mo), event passes, Enterprise quote |
Scope | Per-creator content production | Aggregation, event walls, signage, intranets |
Walls.io is cheaper if you only need a moderated feed running on an event screen for a few days a year. The two tools aren't priced for the same job. Walls.io is priced like an event activation with monthly tiers stacked on top, and Influee is priced like a creative production line.
Bottom line: Choose Walls.io if you run one or two big events a year and need a moderated wall to fill them.
Choose Influee if you need a unit cost per video for the media plan, not a quote-on-request.
If Walls.io isn't the right fit but you still need a UGC aggregator, here are four worth comparing.
Taggbox is a UGC aggregator that runs the same moderated feed across website widgets, event walls, and in-store digital signage, with stronger product-page tooling than Walls.io. Pick Taggbox over Walls.io when your channel mix is roughly half events and half always-on website or retail surfaces β Walls.io leans event-first, Taggbox leans evenly across both.
Pros
Cons
Pricing
Best fit: Brands that need one feed powering both a website widget and event or in-store screens, without prioritizing one channel over the other.
Flowbox is a UGC aggregator focused on shoppable galleries and product page embeds, mostly for fashion and retail brands in Europe. Pick Flowbox over Walls.io when your channel mix is product pages on a Shopify or custom eCommerce stack and the events side doesn't matter.
Pros
Cons
Pricing
Best fit: Fashion or retail brands that want shoppable customer photos directly on product pages and don't run conferences or stadium activations.
EmbedSocial is a lightweight aggregation tool that pulls Instagram, TikTok, Google Reviews, and Facebook stories into embeddable widgets. Pick EmbedSocial over Walls.io when reviews and Google ratings matter as much as social posts and you want a cheaper SMB-first tool without the events layer.
Pros
Cons
Pricing
Best fit: Small businesses and agencies that want Google Reviews and Instagram on a client site for under $50 a month, with no events or signage layer.
Yotpo is a DTC eCommerce platform that bundles reviews, ratings, loyalty, and visual UGC galleries, with strong Shopify integration. Pick Yotpo over Walls.io when reviews matter more than event walls and you want everything in one Shopify-native bundle instead of an event-first aggregator.
Pros
Cons
Pricing
Best fit: DTC brands who'd rather pay one vendor for reviews, UGC, and loyalty than three vendors with deeper tools each.

UGC videos starting at $84

4.000+ Vetted Creators in Canada
Walls.io pulls from 14+ sources including Instagram, TikTok, Facebook, LinkedIn, X, Bluesky, YouTube, Mastodon, Reddit, Pinterest, Vimeo, Flickr, Tumblr, and RSS feeds, plus QR-code direct uploads. Output runs as an event social wall, digital signage feed, intranet embed, or website widget, with 50+ integrations across event, signage, and marketing platforms.
Yes, and that's where it differs most from website-only aggregators. Walls.io is built for live audiences: AI-assisted moderation, manual approval queues, profanity filters, and live polls run from the same dashboard, with EU hosting for European events that need GDPR coverage.
You can, but the overlap is small. Walls.io fills event screens and intranets with what your audiences post; Influee produces new creator videos for paid Meta and TikTok ads. The two tools rarely compete for the same budget line, so most brands pick one based on the dominant use case rather than running both.
Yes, particularly B2B brands running yearly user conferences, industry trade shows, or recurring webinars. The LinkedIn and X sources help B2B teams pull professional conversation into a wall, and the intranet and corporate signage formats fit internal comms work. For B2B paid ads on LinkedIn or YouTube, you'll need a different tool.
Walls.io publishes pricing across Events, Websites, and Digital Signage categories. Paid plans start around $200/month for the Professional tier, with event passes around $500 per event and larger plans up to roughly $2,500/month. Annual billing includes two months free on select plans. A 14-day free trial is available without a credit card.
Walls.io Review
#1 Alternative: Influee
Who Should Choose Walls.io
Who Should Choose Influee
What Should You Do Next
4 Other Walls.io Alternatives
FAQ

Canada
Valeria
Vancouver

April
Toronto

Olha
Ottawa

Meagan
Sherwood Park
