Zoé Waechter — freelance creative strategist

Creator Campaigns, From Casting to Ready-to-Use Briefs

Zoé supports brands across the creator side of a campaign: recruitment and selection strategy, content consulting, creative concepts built for the brand, UGC and creator campaign ideation, and script writing that lands as briefs creators can use as-is.

She focuses on the French market — French is her native language and nationality, which is what lets her work quickly on content strategy and creative direction — and is open to other European markets over time.

Her strongest areas are beauty, especially skincare and body care, and health and wellness, including clean food, drinks and supplements. She is based in Frankfurt.

Work with Zoé

Book a call to talk through a creator campaign.

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What Zoé Does

Creator Recruitment

Selection strategy for who should represent the brand in the first place.

Content Consulting

Creative concepts shaped to the brand rather than to a template.

Campaign Ideation

UGC and creator campaign ideas built for the French market.

Ready-to-Use Briefs

Script writing and briefs a creator can act on immediately.

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MonosNested NaturalsPixie MoodClock CanvasFirebelly TeaHubman & ChubgirlKaseMeOLIVE + PIPER