Hummingbirds Review & Top 5 Alternatives

Hummingbirds is a niche option for brands that want local U.S. creators for micro-influencer and UGC-style campaigns.

The platform is often evaluated for local activation, gifting campaigns, and smaller market-by-market tests.

Most teams start comparing Hummingbirds alternatives when they need clearer pricing, faster iteration, or creator supply outside the U.S.

This guide breaks down where Hummingbirds works well, and where Influee is the better fit.

Quick Comparison

Hummingbirds Review

Hummingbirds is positioned around local creator activations in the U.S.

That model can work for brands running location-specific campaigns where neighborhood relevance matters more than cross-market scale.

Public pricing is not disclosed in detail. Third-party summaries commonly describe a model around a per-creator match fee and separate creator compensation.

Public creator totals are also not disclosed, and the platform is generally presented as U.S.-focused.

The tradeoff is predictability. When teams need structured monthly output, unclear unit economics and narrower geography can slow scaling decisions.

Pros

• Strong local-market positioning for U.S.-based campaigns.
• Good fit for brands testing micro-influencer activations.
• Useful for campaigns where perks or gifting can drive output.
• Straightforward concept for regional customer acquisition tests.

Cons

• Public pricing details are limited and not fully transparent.
• Public creator count is not disclosed.
• Primarily U.S.-focused for creator sourcing.
• Revisions and default rights terms are not clearly public.

#1 Alternative: Influee

Influee is the stronger option when a brand needs repeatable output, multi-country coverage, and clear operating economics.

Hummingbirds can be useful for U.S. local programs. Influee is built for teams that need ongoing content velocity.

Creator Availability

Hummingbirds is U.S.-focused and does not publicly disclose a total creator count.

Influee has 90k creators in 23+ countries. When creator supply is tight, teams usually hit repeated faces, slower approvals, and weaker testing velocity.

Bottom line: Choose Hummingbirds for local U.S. activations. Choose Influee for predictable multi-market scale.

Content Rights & Usage

Bottom line: Choose Hummingbirds if campaign-level rights review is acceptable. Choose Influee if you want default ownership clarity from day one.

Revisions & Flexibility

Bottom line: Choose Hummingbirds if one-pass delivery suits your workflow. Choose Influee if testing cycles require unlimited revisions.

Pricing Comparison

Note: Influee prices above are average 30s video costs by market.

Note: Hummingbirds does not publish a full pricing table. Third-party summaries often estimate around $50 per creator match, with creator compensation frequently cited in the $20-$100 range depending on brief and incentives.

Let's use a practical U.S. example.

Need: 20 videos/month in the USA

Assumption for directional math: Hummingbirds at $50 match fee + $60 creator payout per video, excluding product/perk costs

Hummingbirds cost: 20 x ($50 + $60) = $2,200

Cost at Influee: (20 x $82 x 1.10) + $229 = $2,033

Cost per video summary: Hummingbirds = $110.00/video, Influee = $101.65/video

When Influee is cheaper:

Influee is usually cheaper when production is recurring and teams need a stable system for monthly output and iteration.

When Hummingbirds is cheaper:

Hummingbirds can be cost-effective for small U.S. local campaigns if creator compensation stays low and perks replace part of cash payout.

Bottom line: Choose Hummingbirds for local U.S. tests with flexible compensation. Choose Influee for recurring scale and clearer long-term economics.

Who Should Choose Hummingbirds

• U.S. brands focused on local city or regional activations.
• Teams running lower-volume campaigns with micro-creators.
• Operators comfortable validating terms case by case.
• Campaigns where gifting/perks are part of compensation.

Who Should Choose Influee

• Teams running always-on paid social and UGC testing.
• Brands scaling in multiple countries and verticals.
• Operators who need unlimited revisions for fast iteration.
• Growth teams prioritizing predictable monthly unit economics.

4 Other Hummingbirds Alternatives

1. JoinBrands

JoinBrands is a marketplace-style UGC platform with free-entry and paid plan options.

Pros

• Fast launch with a public $0 entry model.
• Structured plan tiers for lowering platform fees.

Cons

• Platform fee layers can compound as volume grows.
• Revision allowances depend on selected plan.

Pricing

• Public plans include $0, $99, $299, and $499 tiers.

Best fit: Brands that want marketplace flexibility with tiered controls.

2. Insense

Insense is a campaign-focused creator platform for recurring UGC and influencer workflows.

Pros

• Strong workflow controls for approvals and campaign ops.
• Good for teams running repeated creator collaborations.

Cons

• Subscription plus creator costs can raise all-in spend.
• Less suitable for very occasional low-volume buying.

Pricing

• Public plans are typically shown from around $500/month.

Best fit: Teams with recurring campaign calendars and budget.

3. Collabstr

Collabstr is a self-serve creator marketplace for direct sourcing across budgets.

Pros

• Broad creator discovery with fast direct outreach.
• Useful for teams that want hands-on selection control.

Cons

• Quality consistency depends on manual vetting effort.
• Lighter workflow depth for complex campaign operations.

Pricing

• Public model includes free entry and paid plan upgrades.

Best fit: Operators that prefer direct sourcing flexibility.

4. Trend.io

Trend.io is a package-based UGC platform with credit pricing and curated creators.

Pros

• Clear package pricing and no platform subscription.
• Good fit for campaign bursts with fixed scope.

Cons

• Package constraints can reduce monthly flexibility.
• Revisions are not clearly disclosed on public pricing.

Pricing

• Public packages are listed from $550 to $3,872.

Best fit: Teams that prefer package buys over monthly ops.

FAQ

What are the best Hummingbirds alternatives in 2026?

The strongest options are Influee, JoinBrands, Insense, Collabstr, and Trend.io. The right choice depends on whether your team needs local-only activations or recurring multi-market production.

How much does Hummingbirds cost?

Hummingbirds does not publicly publish a full pricing table. Third-party estimates often describe a per-creator match fee plus creator compensation, so final totals should be confirmed directly with the platform.

Is Hummingbirds only available in the U.S.?

Hummingbirds is generally presented as U.S.-focused for creator sourcing. Brands needing broader geographic coverage usually compare global creator platforms.

How many creators are on Hummingbirds?

A total creator count is not publicly disclosed. If creator availability by category or city is critical, request campaign-level supply data before committing budget.

Is Influee better than Hummingbirds for scaling UGC?

Influee is usually a better fit for scaling because it combines global creator depth, unlimited revisions, and a more predictable operating model for ongoing monthly output.