15 UGC Video Examples: The Complete Guide to Creating & Using UGC in 2025

UGC video is video content created by real people, not brands, sharing their honest experience with a product or service.

UGV (user-generated video content) is personal, honest, and raw, which makes it incredibly relatable. And that's the real UGC video meaning for brands: 92% of consumers trust recommendations from others more than they would trust a brand. That's how this type of UGC video content has gone from a “nice-to-have” to a must-have.

That’s why it works. That’s why it sells.

UGC isn’t just trending. It’s rewriting how brands connect, convert, and build trust.

Today, we'll show you 15 UGC video examples you can use in your next marketing campaign.

You’ll see what each one looks like, why it works, and how top brands are using them to drive serious results.

Let’s break down why UGC video works so well.

TL;DR

• UGC videos are created by real users, not brands.
• They feel authentic and drive stronger engagement and conversions.
• Common formats include testimonials, reviews, unboxings, and lifestyle content.
• You can get UGC by encouraging customers or hiring UGC creators on Influee.

15 Video UGC Examples of 2025

User-generated content videos provide authentic perspectives, making them more trustworthy than traditional advertisements.

Let's have a look at the top UGC examples!

1. Problem-Solution Videos

Why this works?

People love a good solution, especially when it doesn’t feel like a sales pitch. That’s where problem-solution UGC videos come in. They kick off with a relatable struggle and show a solution for that. And yep, that solution just happens to be your product.

These UGC videos don’t feel like marketing. It feels like one person helping another. And that’s what makes it work.

These user-generated video content are real people, in real settings, saying things like, “My skin was breaking out like crazy. Nothing worked. Then I tried this.”

That kind of hook grabs audience's attention fast.

Bellroy wallet is a great example of this video type. Customers post side-by-side video comparisons of their old, overstuffed wallets versus Bellroy’s sleek design. You watch them pull everything out, react in real time, and explain how the switch made a difference. It’s simple, visual, and incredibly persuasive: here’s the problem, here’s how I solved it.

See more of their video examples here.

2. Unboxing Videos

Why this works?

There’s something oddly satisfying about watching someone unbox a product. Seeing what’s inside, how the package looks, and unique add-ons. Thank you cards, free samples, stickers, and notes.

But unboxing UGC videos aren’t just about showing the product. These videos help create an experience with your product. They are also proof that the claims about your product are true. After all, displaying user generated videos on product pages increases conversion rates by 8.5%!

Apple’s a master at the unboxing experience. Their packaging is minimal, but every detail is intentional. Even the way the box opens—slowly, with a bit of resistance—is designed to build suspense. It turns getting a new phone into an event worthy of showing online.

Need more ideas? Find more Apple unboxing video examples.

3. Real Talk Reviews

Why this works?

Because people want the truth.

They want the kind of review that feels like a text from a friend saying, “I didn’t think this would work, but it actually did. Like… wow.”

That’s why raw feedback works so much better than polished brand messaging. It’s not a brand saying, “You’ll love it,” but a real user admitting, “I was super skeptical—and then this happened.” That kind of honesty builds trust fast.

Take Peloton. Their users film themselves mid-ride—sweaty, breathless, and totally in the zone. They share milestone rides, post-workout pep talks, and personal reflections. That unfiltered energy? It’s become part of the brand’s identity—and it works.

So what makes a review stand out? When someone shows genuine frustration turning into relief—or doubt flipping into surprise—that’s the magic moment. It sticks. On top of that, customers show preference for product reviews and testimonials in video format over written ones.

4. "Let Me Show You How" Tutorials

Why this works?

These tutorial-style UGC videos break things down in a way that actually makes sense. They focus on what real people care about and show how to solve the problems most users run into.

Brand-made how-tos often miss the mark. They're too technical, too generic, or just not helpful enough.

Let’s be honest, often, the most useful product tips come from the customers. They solve real issues—and they speak like everyday people, not product manuals.

Look at The Ordinary. Their product names can sound like a science experiment. So users stepped in with video walkthroughs—sharing clear, step-by-step routines, explaining ingredients, and showing results in real time, all in easy-to-understand language.

When customers show others how to use your product, it makes sense. It’s a clear, relatable help, which leads to fewer returns and more “add to cart” moments, faster.

5. Before & After Videos

Why this works?

Before-and-after UGC videos make people stop scrolling because they promise something real—actual change, visible progress, and proof that it works.

Few things grab attention like a solid transformation story. These videos show the struggle, the process, and the payoff.

Fenty Skin fans do this really well. They post full skincare journeys—from breakouts and dark spots to smoother, glowing skin. It’s raw, honest, and most importantly, it shows what’s possible and achievable.

When consumers shares how your product made life better, it gets others thinking, “What if this could work for me too?”

Use these stories everywhere: on your website, landing pages, emails, and social media platforms. They add a human touch to your marketing efforts, work as social proof, peer recommendations, and strong nudges that drive people to buy.

6. "Day in the Life" Product Integration

Why this works?

Seeing a product just show up in someone’s daily life is very convincing.

No sales pitch. No hype. It’s just part of the routine—and that’s what makes “day in the life” UGC so powerful.

This kind of video content feels effortless, but it sticks. It’s like low-key product placement. The creator isn’t saying, “Look how great this is!” They’re just living their life—healthier, stronger, or better dressed—thanks to your supplement, protein powder, or ultra-comfy office shirt.

Think about it. No one’s filming their Stanley Cup saying, “It keeps my water cold for 12 hours.” They’re just showing it on their desk, in the car, at the gym, or next to the stroller. It’s always there. That’s the message.

That’s why lifestyle UGC works so well. It’s not about telling people why your product’s great. It’s about showing them how it fits into real life.

And when someone can picture themselves using it? That’s when they’re ready to take the next step.

7. Myth-Busting & Objection Handlers

Why this works:

Every product has its skeptics.

“It’s too expensive.”
“Probably won’t work for me.”
“Looks nice online, but who knows?”

Sure, your brand could address all of these doubts. But let's be honest. It makes a huge difference when the reassurance comes from another customer.

That’s where myth-busting UGC shines. It tackles hesitation head-on. But instead of sounding defensive, it feels like a friend saying, “I wasn’t sure either—but here’s what actually happened.”

Casper’s customers are great at this. You’ll see videos like, “I thought the mattress would be too soft… turns out it’s perfect.” Or, “I wasn’t into the idea of buying without trying it first, but their 100-night trial changed my mind.”

Want more content like this? Start by figuring out the most common doubts about your product. Then create user-generated videos that speak to those objections directly.

Use them on your site, in retargeting ads, and email campaigns to increase engagement, and anywhere it can influence purchase decisions. It’s one of the easiest ways to turn hesitation into action.

8. Gift Reaction Videos

Why this works?

Watching someone open a gift never gets old—it’s pure, unscripted emotion.

Surprise, excitement, even tears. That’s what gift reaction videos capture. And when it comes to storytelling for e-commerce ads, this kind of raw, emotional moment is absolute gold.

These aren’t polished thank-you speeches. They’re real, in-the-moment reactions. Someone gasping over a necklace. A kid shouting with joy over a toy. A partner tearing up over something meaningful. It’s honest, it’s beautiful—and it sticks.

Uncommon Goods nails this. Their unique, thoughtful gifts often lead to big reactions, and customers love sharing those moments online.

And this UGC doesn’t feel like an ad. It feels like real joy, caught on camera. And that kind of genuine reaction? It says more than any slogan ever could.

9. Haul & Collection Showcases

Why this works:

Haul videos have that “I want the full experience” vibe—and people can’t get enough.

These UGC clips aren’t just someone showing off a random purchase. A Sephora haul, for example, isn’t about one lipstick. It’s about the full beauty refresh—skincare, tools, fragrance—the whole thing. You’re not just seeing products. You’re seeing a lifestyle.

When people see your products grouped like that, the desire multiplies. It shifts the mindset from “Should I get this?” to “I might as well get the whole set.” That’s how average order values climb—without any hard sell.

Want more from this kind of content? Share UGC that features multiple items from your store. Repost haul videos. Build bundles based on what real customers are pairing together. Show how your products work together.

Because nothing sparks a shopping spree like hearing someone say, “I couldn’t pick just one.”

10. Honest Comparison Videos

Why this works?

If a brand says their product’s better than the rest, it’s marketing.

But when a customer says it? That’s credibility.

Honest comparison videos lean into that trust. They put products side by side, showing people sharing their opinions and customer experiences.

And here’s the thing: sometimes, your product won’t come out on top. And that’s okay. The honesty builds way more trust than trying to appear flawless ever could.It’s a chance to show transparency, engage with the feedback, and build loyalty.

Take the classic Samsung vs. Apple showdowns. Users compare cameras, screens, battery life—not to pick a winner, but to figure out what actually works better for them.

The takeaway? Get comparison-style UGC out there. Hire UGC creators who look and sound like your actual customers—they’ll connect more, and their opinions will carry real weight.

11. Community & Event Experiences

Why it works:

Some brands don’t just sell products—they build a community.

And you can too. Sharing UGC videos helps brands engage with their target audience and build a community around their products.

And when that community comes together in real life? The content basically makes itself.

Community and event UGC hits on something deeper than product features. It shows a real connection. People laughing, learning, sweating, and celebrating together. When people see your brand creating experiences, not just selling things, they want to join in.

Nike Run Club’s knows how to do this right. Runners post about meetups, milestones, and those gritty, sweaty selfies. It’s not about showing off the swoosh—it’s about being part of something. Taking advantage of that kind of content, Nike’s crushed it with UGC ideas and backed it up with legendary sports ads.

This kind of content creates real FOMO. It makes people think, “I need to be part of that.” And that feeling? It’s one of the most powerful forms of marketing strategy you’ll ever have.

12. First Impression Reactions

Why it works:

There’s something powerful about a first reaction.

It’s honest and unfiltered. That split second when someone tries your product and their face lights up? That’s gold for your marketing campaigns.

And it’s exactly why first impression UGC works so well.

Take PlayStation, for example. When someone unboxes a new console or powers it up for the first time, it’s all excitement—big smiles, goosebumps, sometimes even tears.

Want more of those reactions? Just ask. Invite customers to share their “first try,” “first swipe,” or “first look” moments. Add a simple prompt in your post-purchase emails or onboarding flow.

Because few things sell a product better than watching someone fall in love with it right in front of you.

13. Customer-Created Education

Why it works:

When your customers start teaching others how to use your product, you know you’re doing something right.

Educational UGC turns everyday users into trusted guides—and your brand into a go-to resource.

Ahrefs is a standout here. SEO pros and enthusiasts share how-to videos, ranking strategies, and tool walkthroughs—using the platform like experts. It’s not just helpful. It builds trust, brand credibility, and positions Ahrefs as a leader in the space.

This kind of content works because it pulls double duty: it teaches and it sells.

It shows people your product is not only worth using—it’s worth learning. And when users grow from beginners to experts, they stick around.

Because that kind of journey builds loyalty—the kind you can’t buy.

14. Creative Hacks & Unexpected Uses

Why it works:

Sometimes your customers spot things you never did.

They take your product, flip it, stack it, repurpose it—and suddenly it’s doing something completely unexpected. That’s the magic of UGC hacks.

These videos are creativity in action. They say, “Look what I figured out,” and boost curiosity, ideas, and a whole new wave of interest.

That’s how IKEA fans built a movement around this. People turn stools into nightstands, transform bookshelves into kitchen islands—you name it. And none of it came from a product manual.

The real win here? Discovery. These hacks often uncover new audiences you didn’t even expect.

So don’t overlook or try to “correct” these creative twists—celebrate them.

Reshare the clips. Brands often reshare UGC content on social media platforms to strengthen relationships with their target audience.

Start a “hack” series. Heck, maybe even build a product inspired by what they came up with.

Because when your customers start reimagining your product, you’re not just selling something useful—you’re giving them something to play with.

15. Personal Journey Narratives

Why it works:

Some UGC isn’t about selling a product—it’s about sharing a moment. A change, a story.

These personal journey videos go way beyond features or quick results. They show how your brand fits into someone’s bigger transformation.

They work because they’re real. They tap into identity, change, and emotion. You’re not just seeing what someone bought—you’re seeing the change it brought to them.

Airbnb does this beautifully. Hosts share stories of financial freedom. Guests talk about reunions, solo adventures, and healing trips. It’s not about the bed—it’s about what the bed made possible.

Want more of this kind of content? Start by asking better questions. Ask about the why behind the purchase. Look for testimonials that go beneath the surface—then give those stories room to breathe.

Feature them on your website. Brands that show user-generated content on their websites get 29% more website conversions than those that do not. Turn them into a video series. Let people tell the whole story, start to finish.

Because great storytelling doesn’t just stop the scroll—it builds connection. And that’s what makes people care.

How to Create UGC Videos Like These

You’ve seen what high-performing UGC looks like—now here’s how to get it. The first step? Deciding who it’s coming from: real clients or UGC creators. Both work, but they serve different purposes.

Here’s a quick breakdown to help you choose:

If you’re looking for consistency, clarity, and quick turnaround, working with UGC creators is your best bet. They know how to shoot engaging content that feels raw but hits all the right notes—from the hook to the call-to-action.

And if you’re wondering where to find the right creators?

Platforms to hire UGC Creators

If you want to save time and money, then turning to UGC platforms to find UGC creators is your best bet. Influee makes the whole process easy.

You can browse, brief, and manage content creators in one place—no cold DMs, no chasing rights, no surprises. Manage communication and payments on the platforms, work on long-term collabs, or find creators from other markets, if you’re looking to advertise in a new country.

Get scroll-stopping content from people who get your brand. Turn UGC into a repeatable, high-performing part of your strategy, working with creators through a platform like Influee is the easiest way to make it happen—no guesswork, no stress, just results.

Where Your UGC Videos Will Thrive in 2025

To get the most out of your marketing efforts, embed UGC videos across your site, add user-generated videos to product pages, email marketing, and landing pages, and tailor them to fit each platform’s vibe. Done right, this strategy doesn’t just boost credibility—it can drive serious web traffic too.

UGC doesn’t live on just one platform anymore—it’s everywhere. But not every platform treats it the same. Where your video content works best depends on how it’s made, who it’s for, and how people engage with it.

TikTok is still the MVP. Fast, raw, trend-driven. UGC feels right at home here. Keep it short. Grab attention in the first two seconds. And remember, storytelling beats product pushing every time, much more so with TikTok UGC.

Instagram is your visual showroom. Instagram reels are great for reach, but Stories build that 1:1 connection. The key? Make it feel like it belongs in someone’s feed. Keep it casual, personal, and interactive. Captions help, stickers boost engagement, and replies open conversations.

YouTube is built for depth. Longer UGC works great here—hauls, tutorials, side-by-side comparisons. It’s where people go to learn or make decisions. Make your titles searchable, your thumbnails clickable, and add timestamps to keep viewers glued to your YouTube videos.

Emerging platforms are stepping up, too. Social media channels like Lemon8 are gaining ground. Pinterest is making a quiet but authentic comeback. Anywhere people are looking for real-life advice or inspiration, UGC has a natural home.

And the best part? The algorithms are in your corner. Every major platform is rewarding video content that feels human. That means less glossy ad energy, more personality. Your big-budget video might look good, but it’s easy to scroll past. A real person sharing something real? That stops thumbs.

If you want to optimize without killing the vibe:

• Keep intros short and punchy
• Always add captions (silent scrolling is real)
• Let creators speak in their own voice—literally
• Don’t over-brand it—one subtle logo is plenty

Bottom line? If your content feels like a conversation instead of a commercial, you’re winning. And in 2025, that’s what works.

FAQ

What is a UGC video?

A UGC (user-generated content) video is content made by a real customer, not your brand. It could be a review, unboxing video, tutorial, reaction—anything where a real person is using or talking about your product.

What are UGC videos on TikTok?

On TikTok, UGC usually looks like product hauls, “get ready with me” clips, first impressions, or quick how-tos. They’re casual, relatable, and blend right into someone’s feed, while still showing off the product.

What does UGC mean?

UGC stands for user-generated content. It’s any content—videos, photos, reviews, and more—created by real people (not brands) that features or talks about a product, service, or experience.

What is a UGC-style video?

UGC-style videos are made to feel like they came from real users. They’re informal, usually filmed on a phone, and focus more on storytelling than sales. Even when brands commission them, they’re meant to look and sound authentic—not like an ad.

What’s an example of UGC content?

Someone filming their skincare routine and tagging the products. A customer unboxing a new phone. A try-on haul showing how they styled a full outfit. All of these are real-life examples of UGC.

How do I make a UGC video?

Start with a real moment. Show how you use the product. Talk like you would to a friend. Keep it short, honest, and focused. You don’t need fancy gear—just decent lighting, clear audio, and your true experience. If you’re working with a brand, follow the brief—but make it feel like you.