Get Facebook Video Ads From the Top 3% of Creators

Matching creators start applying within the first few hours, and most campaigns have a full set of applications inside 24 hours. How many depends on your product, the creator language you need and the rate range. Every application arrives with that creator’s own price attached, so you compare before choosing.

Revisions are unlimited on every video, as long as the change fits the brief you wrote. You review each delivery in your dashboard and request changes directly on the file, and you have 14 days from submission to approve or decline.

Most Facebook video ads run 15 to 30 seconds, and you set the duration in the brief before creators film. Shorter cuts suit feed placements where people scroll fast, and the opening seconds carry most of the work, which is why briefing several hooks beats refining one.

Yes. You send the product directly to the creators you choose, and Influee gives you their details once you have selected them. Everything else runs through the platform: the brief, the applications, revisions, rights and payment.

Facebook video advertising splits into two costs: media spend and creative. Creator rates for the video itself average £98, and what you spend running the ad depends on your audience, placement and bidding. For what brands actually pay per acquisition, see our guide to average CPA for Facebook ads.

Specs depend on placement. Reels and Stories run vertical at 9:16, while in-feed and in-stream ads work best at square or 4:5. Facebook video ad size and format are both things you set in the brief before creators film. Feed and in-stream ads autoplay muted, so open on a strong hook and add captions, since most people watch with sound off. Keep your CTA visible on screen instead of relying on the platform button, and aim for 15 to 30 seconds regardless of placement.

It moves with your product, your margin and your audience, so the useful comparison is against your own account rather than an industry average. The wider facebook ads benchmarks put cost per result next to CPM, CTR and conversion rate so you can see where a campaign is actually losing money.

No minimum order and no long-term commitment. You can start with a single video to see how it works, or brief several creators at once to test different angles against each other. Creator rates are set by the creators themselves, so you control the budget.