Get Instagram Video Ads From the Top 3% of Creators

Applications start arriving within the first few hours, and most campaigns have a full set inside 24 hours. How many depends on your product, the creator language you need and the rate range. Every application arrives with that creator's own price attached, so you compare before choosing.

Revisions are unlimited on every video, as long as the change fits the brief you wrote. You review each delivery in your dashboard and request changes directly on the file, and you have 14 days from submission to approve or decline.

Specs run by placement: Instagram Reel ads and Stories are vertical at 9:16, while feed placements work best at square or 4:5. Instagram video ad size and format are both things you set in the brief before creators film. Feed and Reels ads autoplay muted, so open on a strong hook and add captions, since most people watch with sound off.

Most Instagram video ads run 15 to 30 seconds: long enough to make the point, short enough that people don't scroll past it. You set the exact length in the brief. Shorter cuts tend to suit Stories and Reels where people move fast, while feed placements can stretch a little longer.

Yes. You send the product directly to the creators you choose, and Influee gives you their details once you have selected them. Everything else runs through the platform: the brief, the applications, revisions, rights and payment.

Instagram video advertising splits into two costs: media spend and creative. Creator rates for the video itself average £99. Running the ad typically costs $0.40 to $2 per click or $5 to $10 per 1,000 impressions, depending on your audience, bidding strategy and placement. Reels and Stories placements often cost more but tend to bring stronger engagement.

No minimum order and no long-term commitment. You can start with a single video to see how it works, or brief several creators at once to test different angles against each other. Creator rates are set by the creators themselves, so you control the budget.