1. Launch Your First Campaign
2. Creators Come to You in 24 Hours
3. Creators Post & Share Codes
4. Run & Track the Spark Ad
5. Scale with Proven Creators
Create your campaign in minutes. Set filters for video type, creator style, and key details. No endless outreach—your setup ensures only relevant Spark Ads creators see your brief.
Noah
Last video made 12 days ago
Holly
Last video made 13 days ago
Arlette
Last video made 3 days ago
Adam
Last video made 3 days ago
Kaja
Last video made 7 days ago
Angelo
Last video made 12 days ago
Karlie
Last video made 6 days ago
Michael
Last video made 15 days ago
Shawn
Last video made 2 days ago
Chernice
Last video made 3 days ago
Tom
Last video made 13 days ago
Edna
Last video made 12 days ago
Julia
Last video made 6 days ago
Matthew
Last video made 7 days ago
UK
We understand that you’re wondering which TikTok creators will apply. If you don’t like and collaborate with any of the creators, we’ll refund your first-month subscription cost.
Collect, store, and manage every TikTok ad code in one place—no more chasing links or messages.
Every Spark collaboration video is instantly saved in one centralized library, so you never lose track of creator posts—and downloading them is just one click away.
Set Spark Ads authorization periods that fit your campaign goals, from quick boosts to long-term runs. On top of that, get full content usage right to use content on your ads forever.
Handle all payouts in one dashboard, making compensation simple, transparent, and fast.
We understand that you’re wondering which TikTok creators will apply. If you don’t like and collaborate with any of the creators, we’ll refund your first-month subscription cost.
Content creators can also provide you with the original raw content files used in their TikTok ads—giving you full flexibility for repurposing and post-production.
Muzdalifat
Slough
Adela
Podebrady
Emily
Hobe Sound
Greta
Gaggiano
BARTER COLLAB
£10
£20
£30
£40
£50
£60
£70
£80
£90
+£100
These are average rates per UGC video you can expect, for 30s video per creator across all product types based on analysis of active campaigns on Influee.
We understand that you’re wondering which TikTok creators will apply. If you don’t like and collaborate with any of the creators, we’ll refund your first-month subscription cost.
Launch test creator campaigns before committing to long-term partnerships. Results-driven trial collabs show you exactly which creators can deliver measurable performance for your campaigns. Instead of locking into contracts upfront, commit only after performance is proven. For the best-performing creators, consider exclusivity agreements to keep them from working with competitors running TikTok Spark Ads vs normal ads.
Prioritize creator content quality and campaign performance over follower metrics. What matters is conversion-focused performance and how the Spark ad delivers results. Start with a one-time collaboration where the creator publishes a single video and shares the Spark Ads code. If the ad delivers strong ROAS (as it often does), you’ve found a winning creator worth scaling with.
No product push until 30s in, and a soft CTA at the end. One of the most effective tactics in Spark advertising is delaying the product pitch. With TikTok Spark Ads, the first 30 seconds should feel like pure storytelling—relatable, authentic, and unfiltered. Only after viewers are engaged should the product be mentioned, followed by a soft CTA such as “learn more” or “try it.”
Give each creator a unique promo code and include it in the post description. Since the caption becomes the ad copy once boosted, the personalized code feels authentic and helps drive conversions. You don’t need complex affiliate setups—promo codes alone make Spark ads TikTok more effective.
Lock in top performers for 3–6 months to beat ad fatigue. Once you’ve found TikTok creators who perform, secure them for 3–6 months or more. A steady flow of content reduces fatigue and ensures your Spark Ads TikTok examples continue to deliver strong results. For top-tier Tiktok influencers, you can even add affiliate deals or revenue share on top of fixed payments.
Spark Ads mirror regular TikToks but keep all engagement on the original post, making them feel native while driving real conversions.
Spark Ads are TikTok’s native advertising format that enables brands to amplify existing content by promoting posts from their own TikTok accounts or partnering with a TikTok influencer/creator to boost their organic videos with proper authorization. Think of them as TikTok ads that look like real content but perform like paid campaigns.
Data-backed results show 4 out of 5 Spark Ads are top performers, delivering higher view-through rates, 69% more conversions, and 37% lower CPA. ROI-optimized Spark advertising doesn't just bring views—it brings measurable returns, with authentic impressions that meet audiences where they already are.
User-generated content (UGC) fuels Spark Ads: TikTok users are 2.4x more likely to trust creator content than branded ads, and UGC-led campaigns drive significantly higher conversions. The best Spark Ads examples show how creator-led videos outperform polished, scripted ones.
TikTok Spark Ads | Non-Spark Ads | |
---|---|---|
Content Source | Real TikTok posts (brand or creator) | Uploaded ad creative |
Look & Feel | Native, organic, authentic | Polished, branded, ad-like |
Engagement | Likes, comments, and shares stay with the post | Engagement disappears after the ad ends |
Trust Factor | High — built on creator credibility & UGC | Lower — looks like a standard ad |
Results | Higher CTR, conversions, and ROI | Standard ad performance |
Performance-driven Spark Ads drive users directly to landing pages while keeping costs efficient. Compared to standard ads, brands see 40% cheaper CPMs, 30% lower CPA, and far less ad fatigue. In practice, this means every Spark Ads campaign delivers more clicks, sales, and ROI for the same ad spend. It’s why many advertisers view spark advertising as one of TikTok’s most cost-effective formats.
Spark Ads look and feel like regular TikToks, preserving the creator’s profile, username, and engagement. This authenticity builds trust and credibility faster than polished brand ads. The best spark ads examples show how creator-led content outperforms scripted campaigns by blending into the TikTok feed instead of interrupting it.
Because Spark Ads amplify content that’s already proven to perform, they generate more likes, comments, shares, and profile visits. Every interaction stays tied to the original TikTok, boosting visibility and brand awareness organically. Unlike standard formats, TikTok Spark Ads vs normal ads consistently deliver higher engagement rates while staying cost-efficient.
Spark Ads let brands add seamless calls-to-action—whether it’s a shop link, sign-up button, or event registration—without breaking the flow of TikTok. CTAs are fully integrated into TikTok Ads Manager, giving marketers control while keeping the ad native. This flexibility makes it easier to guide users from authentic content straight to conversion, with predictable spark ads cost per acquisition.
Creators can earn directly through brand partnerships by authorizing their videos for TikTok Spark Ads. Once you share a Spark Ads code, your content can be boosted as part of a Spark Ads campaign while you’re paid a fixed fee per video or per month. This setup is simple, recurring, and gives content creators a reliable income stream without managing the ads themselves.
When a brand runs your post as a Spark ad, it’s shown to wider, targeted audiences through TikTok Ads Manager. Unlike standard formats, all the likes, comments, and shares stay with your original TikTok—helping you grow your following, engagement rate, and influence organically. The best Spark Ads TikTok examples show creators gaining new visibility and credibility while brands drive conversions.
A one-time collab can turn into a 3–6 month deal or even longer if the ad performs. By working with brands that fit your style, you secure ongoing partnerships and predictable payouts. Some content creators even move into exclusive contracts, blending spark advertising with promo codes or revenue share agreements. For top Spark Ads influencers, this means both financial stability and long-term brand alignment.
1. Enable Ad Settings
2. Choose a Post to Promote
3. Authorize the Post
4. Generate the Code
5. Share the Code
Go to your TikTok profile, open the menu in the top right, and select Creator Tools. Under Ad Settings, switch them on so your posts can be promoted.
We understand that you’re wondering which TikTok creators will apply. If you don’t like and collaborate with any of the creators, we’ll refund your first-month subscription cost.
Which businesses benefit most from TikTok creator advertising?
Spark Ads work best for e-commerce brands, beauty/fashion companies, food & beverage brands, and apps that can showcase their products naturally through creator content. They're ideal for businesses selling visually appealing products to younger audiences (Gen Z/Millennials) where authentic recommendations drive purchases. However, B2B software, highly regulated industries (finance, pharmaceuticals), or niche industrial products typically see better results with other TikTok ad formats. For ROI-optimized campaigns, focus on visually appealing products where authentic creator recommendations drive measurable conversions.
How much do TikTok Spark Ads cost?
Budgets start at around $20/day per ad group and $50/day per campaign, with a $500 campaign minimum. CPMs usually range between $1–$10, and CPC averages $0.10–$1, depending on targeting and competition.
Can I run TikTok creator campaigns in multiple countries?
Yes, Influee’s platform enables results-driven creator marketing across 23 countries. Each market has localized creator pools, currency-specific pricing, and region-optimized campaign management to ensure performance-driven results in every geography.
How do I get Spark Ads?
To run Spark Ads, you’ll need a Spark Ads code from the creator (or from your own TikTok account). This code authorizes the post to be promoted via TikTok Ads Manager. Once entered, you can set your targeting, budget, and campaign goals.
How to find the Spark Ads code on TikTok?
Open your TikTok post → go to Menu → Ad Settings → Enable Ad Authorization → tap Generate Code → choose the validity period. Copy this code and share it with your brand partner or agency.
Do creators get paid for Spark Ads?
Yes. When a brand uses a creator’s video as a Spark Ad, it’s usually part of a paid partnership. The creator earns revenue for authorizing the post, while also gaining more exposure and engagement as the ad runs.
What are the technical specifications for Spark Ads?
Spark Ads use the same specs as TikTok videos: Aspect ratio: 9:16 vertical Resolution: 720p+ File types: .mp4, .mov Length: up to 60s (best performance 9–21s) Max size: 500 MB
How do Spark Ads compare to Instagram influencer marketing?
TikTok creator advertising typically delivers 2-3x higher engagement rates than Instagram influencer campaigns. The platform's algorithm prioritizes authentic content, making creator partnerships more effective for reaching younger demographics. Additionally, TikTok's Spark Ads format preserves organic engagement, while Instagram sponsored posts often see reduced reach.
What performance metrics should I track for creator advertising campaigns?
Focus on conversion-focused metrics: click-through rates, cost per acquisition (CPA), return on ad spend (ROAS), and engagement rates. Data-backed campaigns typically see 40-60% higher performance when tracking creator-specific attribution alongside traditional advertising KPIs.