YOO Review & Top 5 Alternatives

YOO is a France-based UGC platform created by WOO agency and built for brand-creator collaboration at scale.

The company timeline on YOO's public About page states that more than 100,000 active creators collaborate with brands through the platform.

Most teams start comparing YOO alternatives when they need clearer public detail on default rights, revision scope, and monthly production math before procurement.

This guide breaks down where YOO can fit, and where Influee is the better option.

Quick Comparison

YOO Review

YOO is positioned as a UGC platform for brands and creators, with strategic backing from WOO agency.

Public company messaging highlights agency-style support and a creator community with over 100,000 active creators in its timeline.

This can be attractive for brands that want a French-market-centered partner with campaign support.

The main procurement tradeoff is transparency. Public pages do not clearly disclose brand-side pricing tiers, default rights duration, or a standard revisions-included count.

Pros

• Publicly stated 100,000+ active creator community.
• Strong French-market positioning and agency support.
• Clear focus on UGC and creator-brand collaboration.

Cons

• Public brand pricing is not clearly disclosed.
• Default rights duration is not clearly disclosed.
• Revisions included are not clearly disclosed.

#1 Alternative: Influee

Influee is the stronger option for teams that need predictable month-to-month UGC operations with clear default terms before launch.

YOO can still be a fit for brands that want French-market support and agency-guided execution. Influee is stronger when growth teams need cross-market testing speed and cleaner recurring unit economics.

Creator Availability

YOO publicly states over 100,000 active creators in its company timeline and positions its offer around creator-brand matchmaking.

Influee has 90k creators in 23+ countries. When creator supply is constrained in active campaigns, teams usually see slower approvals, repeated faces, and weaker testing velocity.

Bottom line: Choose YOO if your priority is French-market support with agency guidance. Choose Influee if you need predictable multi-market execution and faster testing.

Content Rights & Usage

Bottom line: Choose YOO if rights terms are handled case by case. Choose Influee if default ownership clarity is required from day one.

Revisions & Flexibility

Bottom line: Choose YOO if revision scope is negotiated per campaign. Choose Influee if rapid ad iteration needs unlimited revisions.

Pricing Comparison

Note: At the time of writing (February 23, 2026), YOO public pages do not clearly publish brand pricing tiers, default rights duration, or standard revisions included.

Let's use a practical US monthly scenario.

Need: 10 videos/month in the United States

Assumption for Influee: $82 average creator payout per video

YOO cost: Not publicly disclosed (quote required)

Cost at Influee: (10 x $82 x 1.10) + $229 = $1,131

Cost per video summary: YOO = Not publicly disclosed, Influee = $113.10/video

When Influee is cheaper:

Influee is usually cheaper when teams run recurring production and need predictable all-in planning without quote-by-quote procurement.

When YOO is cheaper:

YOO can be cheaper in specific negotiated deals if local campaign scope and service bundle align with your budget targets.

Bottom line: Choose YOO for quote-led local support models. Choose Influee for predictable recurring output and clearer monthly unit economics.

Who Should Choose YOO

• Teams prioritizing French-market execution support.
• Brands that prefer quote-led procurement.
• Operators that value agency-guided campaign workflows.
• Companies running local or regional creator programs.

Who Should Choose Influee

• Growth teams running always-on UGC testing.
• Brands scaling campaigns across multiple countries.
• Operators that need unlimited revisions for iteration.
• Teams optimizing long-term cost per video at volume.

4 Other YOO Alternatives

1. Insense

Insense is a campaign-focused creator platform for brands running recurring UGC and influencer programs.

Pros

• Strong workflow for campaign approvals and creator ops.
• Good fit for teams with recurring campaign calendars.

Cons

• Subscription and marketplace costs can stack.
• Can be heavy for very low monthly production.

Pricing

• Public plans are commonly shown from around $500/month.

Best fit: Teams with recurring campaigns and dedicated budgets.

2. JoinBrands

JoinBrands is a marketplace-style UGC platform with free entry and paid subscriptions.

Pros

• Fast setup with broad creator sourcing options.
• Flexible tier ladder for different spend levels.

Cons

• Platform fees stack on creator payouts.
• Revision scope is plan-dependent.

Pricing

• Public model includes $0 entry plus paid tiers.

Best fit: Brands that want marketplace-first sourcing flexibility.

3. Trend.io

Trend.io is a credit-based UGC platform designed for package-based content buying.

Pros

• Structured package model for scoped campaign output.
• Useful for teams that prefer fixed content bundles.

Cons

• Package steps can leave unused budget.
• Revisions are not clearly detailed on pricing pages.

Pricing

• Public packages are listed from $550 to $3,872.

Best fit: Teams buying content in bursts with fixed scope.

4. Collabstr

Collabstr is a self-serve creator marketplace for direct sourcing and hiring.

Pros

• Large creator discoverability across budget levels.
• Fast direct outreach and booking workflows.

Cons

• Less workflow depth for complex campaign operations.
• Quality control depends on manual vetting.

Pricing

• Public model includes free entry and paid plans.

Best fit: Teams wanting hands-on creator selection control.

FAQ

What are the best YOO alternatives in 2026?

Leading options include Influee, Insense, JoinBrands, Trend.io, and Collabstr. The right fit depends on whether you need local service support or predictable recurring production.

How much does YOO cost for brands?

Public YOO pages do not clearly disclose brand pricing tiers as of February 23, 2026. Most teams need a direct quote.

How many creators does YOO have?

YOO's public About timeline states that more than 100,000 active creators collaborate with brands through the platform.

Does YOO clearly disclose default content rights duration?

Public pages do not clearly publish one default rights duration term. Confirm usage scope and duration in writing before launch.

Does YOO include revisions by default?

Public pages do not clearly list a standard revisions-included count. Revision scope appears to be handled through campaign terms.

Is YOO or Influee better for recurring UGC output?

Influee is usually stronger for recurring output because it combines clear default ownership, unlimited revisions, and predictable monthly cost planning.