Anna is the founder of Storyselling, where she helps B2B companies turn what they know into stories people pay attention to, and buy from. She brings 7+ years in marketing and 4 years in management consulting at PwC, where she worked on change management and business transformation and learned how B2B buying decisions are really made.

Before consulting she spent close to five years at the Vienna brand Holzkern, as a marketing specialist, market manager for Switzerland, and performance marketing, UGC and channel manager. She built a user-generated content program for a consumer brand from zero that generated €2M+ in sales in under 8 months, and has run creator programs on ad budgets of around €50K a month, with videos made by real people on their phones rather than in a studio.

Today she works with founders, executives and B2B teams: 1:1 storytelling systems that build a consistent LinkedIn presence, LinkedIn ad campaigns that put the best stories in front of decision makers as Thought Leader Ads, and workshops for teams who want to tell their company's stories themselves. Content is tested organically first, and only what has proven itself gets ad budget. She also brings creator content to B2B software, with creators who look and talk like the buyer.

Anna is based in Vienna, Austria, and works in English.