Building Brands People Feel Before They Understand
Aria is a creative strategist and the founder of Lightwing Media, helping brands and creative businesses turn strong ideas into identities, stories and content that people actually connect with.
Her services span brand positioning and identity, audience strategy, creative direction, campaign and content strategy, messaging, creative audits and narrative development. Her approach brings brand strategy and storytelling together, with a particular focus on the emotional and cultural ideas that make audiences remember, trust and engage with a brand.
With a background across creative strategy, media, communications and narrative development, she is especially drawn to brands working in entertainment, music, fashion, beauty, lifestyle and culture.
She works mainly with English-speaking clients in the United States, the UK, Canada and Australia, and is open to international projects. She works professionally in English, with additional familiarity with Japanese and Korean.
What Aria Does
Brand Positioning & Identity
Where a brand stands and how it looks and sounds, built around an idea people feel.
Audience & Content Strategy
Who the brand is for, and the campaigns and content that reach them.
Creative Direction
Messaging and creative direction that keep every piece of content on the same story.
Audits & Narrative
Creative audits and narrative development for brands whose story is not landing yet.
What They Cover
Services
Niches
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Based in
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