Danielle is a freelance social media strategist and content creator with 8 years across fashion, beauty, wellness, FMCG, tech and podcasts. She has led organic social in-house at Lounge, Grenade and Paired, and works freelance on strategy and content for brands like Iconic London, Odd Muse, The Laundress, Sheba and Pedigree.

She owns a channel end to end: the strategy, the content plan, the shoot day, the edit, the community and the reporting. Her approach pairs data with culture, turning trends and internet conversations into platform-native content that performs, rather than content that only looks good in a deck.

Highlights include launching the socials for Davina McCall's Begin Again podcast from zero with Steven Bartlett's Flight Studio team, scaling Grenade's TikTok through trend-led content, and building Paired's channels into a community around modern relationships. She also finds, briefs and manages UGC creators and influencers, with content made to work for both organic and paid.

Danielle is based in Oxfordshire, UK, and works with UK and international brands, directly with founders and marketing teams or alongside agencies. She holds the CIM Advanced Social Media Strategy certification and has been featured in The Drum.