Creative Built Around What Actually Drives Results
Gary is a freelance creative strategist and media buyer working mostly with DTC brands, based in Paris and working in French and English.
Most creative work stops at the handoff. Gary's doesn't: he takes creative research, concepting, scripting and ad iteration all the way through to managing the media buying and performance, so the creative is built and optimized around what the numbers actually reward rather than what looked good in the brief.
He also runs "e-coffee" meetups and builds community around the craft, which is where a lot of his angle research starts.
Work with Gary
Book a 30-minute call to talk through your creative strategy, or connect with him on LinkedIn.
What Gary Does
Creative Research
Customer, competitor and creative research that turns into angles worth testing.
Concepting & Scripting
Concepts and scripts built for the platform, with briefs creators and editors can actually execute.
Ad Iteration
Reading what performed and why, then iterating the winners instead of starting over.
Media Buying
Managing the spend behind the creative, so performance and production stay in one loop.
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