$50M in Trackable Revenue, and the Creative Behind It
Johnny is a creative strategist whose work has generated more than $50M in trackable revenue across DTC and consumer brands. He has worked with over 100 of them, at spend levels from $1M to $20M a month.
That range is the useful part. Creative that works at $1M a month is not always the creative that holds up at $20M, and he has had to make both work, which is why the strategy tends to arrive with the economics already thought through rather than bolted on afterwards.
His portfolio runs from 8 to 10 figure DTC brands, with work featured in Vogue and Men's Health. He was Creative Strategist and Senior Copywriter at BAD Marketing, the DTC agency behind SNOW, BlueChew and Gains In Bulk, and Head of Creative at AutoDS, where the ad campaigns he built helped bring in around $3M a month across Facebook and Google. He also wrote the Nasdaq Times Square billboard messaging for a Fiverr portfolio company, concept through to execution.
He works in English, with brands in the US.
What Johnny Does
Creative Strategy
The angles and concepts behind the ads, built for the spend level they have to survive.
Direct-Response Copy
Scripts and ad copy from a senior copywriter, not a brief passed down the line.
Scaling Paid Spend
What changes between $1M and $20M a month, and what has to change with it.
Performance Iteration
Reading what the creative returned, then building the next round from it.
Watch: Scaling and Preparing for Q4
What They Cover
Services
Niches
Markets
Languages
Based in
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