Content That Sounds Like the Brand, Not Like an Ad
Lavanya is a marketing and content strategist in Toronto, with four years across social media strategy, content creation, copywriting and brand design.
The work starts with strategy: who the audience is, what they already scroll past, and what the brand can credibly say that nobody else is saying. Then the execution follows in the same pair of hands, from the content calendar through the copy to the visual identity holding it together.
The number she is happy to be judged on: one client's Instagram from 2,000 to 83,500 followers in four months.
She also co-founded a fashion label blending Indian and Western design, which is where a lot of the brand-building instinct comes from. She works in English, mainly with brands in North America.
What Lavanya Does
Social Media Strategy
What to post, where, and why anyone should care.
Content Creation
The posts themselves, made to fit the platform they land on.
Copywriting
Captions, hooks and brand copy written in the brand's own voice.
Brand Design
Visual identity that stays consistent everywhere it shows up.
What They Cover
Services
Niches
Markets
Languages
Based in
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