Miley helps brands go from being the best-kept secret in their industry to the name decision-makers already know before they need them.

She specialises in brand development and strategy, brand identity, growth strategy, space branding, and marketing execution for SMEs and independent brands in the premium wellness, lifestyle and consumer space. The space branding comes from a previous life as an interior designer, which is an unusual thing for a brand strategist to be able to carry through to a physical room.

She also founded and built her own luxury fragrance brand end to end, reaching 45% customer retention on brand positioning and storytelling alone. That gives her a founder's read on brand building rather than a purely theoretical one: she has had to live with the decisions.

Sixteen years in China and four in Munich sit behind the cross-cultural side of the work, and a real understanding of how differently brands grow from one market to the next. Her primary market is Germany and the wider DACH region, with experience across Europe, China and the Middle East. She works in English, German, Chinese and Farsi.