Performance-Driven Paid Media, Engineered to Scale
Niv is a paid media strategist and creative and audience strategist, working with DTC, fintech and home-services brands across Meta, Google, TikTok, Reddit and programmatic on DV360, from Toronto.
Her creative approach starts with the angle, not the asset: research-backed hooks and briefs built around what an audience actually responds to, then iterated hard against the data instead of guessed at once and left alone.
The audience side is just as deliberate. Targeting and segmentation get built around real buying signals rather than platform defaults, so the creative and the audience are always built for each other rather than assembled separately and hoped over.
She structures the end-to-end work with her own PACE framework: Precision, Alignment, Creative, Execution.
Ten years in performance media across agency, DTC and in-house financial services sit behind it, along with appearances on the CanadianSME Small Business Podcast and at DigiMarCon. She works in English, with brands across North America.
What Niv Does
Paid Media Strategy & Execution
Full-funnel media plans and campaign management across Meta, Google, TikTok, Reddit and DV360.
Audience & Creative Strategy
Audience architecture, creative direction and briefs built to convert, not just to launch.
Measurement & Optimization
Looker Studio reporting, analytics and insights that drive continuous performance gains.
Consultation & Channel Expansion
Audits and new channel expansion for brands ready to scale beyond their current ceiling.
What They Cover
Services
Niches
Markets
Languages
Based in
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