Global Brand Strategy, Made Native to the Market
Olga is a social and influencer strategist with 15 years across agency and brand side, from pharma advertising in New York to leading social for one of the world's biggest streaming brands in the Netherlands and Benelux.
That range is the useful part. Global brand strategy rarely works on local audiences as written, and she has spent her career translating it into social-first content that feels native to the market, so her work arrives with the cultural context already built in rather than patched on afterwards.
She has owned Instagram, TikTok, YouTube, Facebook and X for Amazon Prime Video in the Netherlands, directed five agencies and local production partners, and managed talent, influencer relationships, community and brand reputation. She sets the editorial vision and is just as comfortable running the day-to-day. She is also a creator herself, so she reads a brief the way both sides of it do, and she can run performance marketing alongside organic.
Olga is based in Amsterdam and works in Dutch, Spanish and English, with brands in the Netherlands, Benelux and beyond.
Brands Olga has worked with
& many more
What Olga Does
Social & Influencer Strategy
Strategy and editorial direction across Instagram, TikTok, YouTube, Facebook and X, from the big picture to the day-to-day.
Localized Content
Social-first content that turns global brand strategy into something that feels native to each market.
Talent & Influencer Relations
Finding, briefing and managing creators and talent, plus community and brand reputation.
Organic & Performance
Performance marketing run alongside organic, so paid and social content pull in the same direction.
What They Cover
Services
Niches
Markets
Languages
Based in
Top brands
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