The Bread & Butter Agency is a UK creator marketing agency led by Jessica Harrod, formerly SociallyMe under the same management. It helps consumer apps and brands lower their acquisition costs with creator ads at volume, and runs 400+ creator partnerships a month. Over the last two years the team has managed 4,000+ creators for brands from early-stage startups to names like Ria Money Transfer, Rocketo and Goat Funded Trader.

The work rests on two pillars: influencer marketing with creators whose audiences are the customers a brand actually wants, and paid ad content and UGC built for TikTok and Instagram placements. Together they become an always-on content engine: creators are picked on cost per view, engagement and audience fit rather than follower counts, the best ones earn their place on the roster, and the top ads get paid usage and whitelisting ready for the brand's team.

Influee has been part of the agency's creator sourcing for more than two years. The team writes one brief with several hooks and angles, posts it once, picks creators across markets and keeps revisions, payments and usage rights in one workflow. Every campaign comes with a delivery guarantee: the creator videos in the plan go live on the agreed date, or the team works for free until they do.