Théodore runs point zip, a creative studio in Paris specializing in brand and creative strategy, copy and content, and social media. He helps businesses build on what makes them unique, so they build a strong brand, stand out in their market and connect with long-term growth.
He works with established and growing businesses that need to be more than just a product, and does his best work for lifestyle and consumer brands, hospitality, food and beverage, and luxury companies. Before going independent he wrote for brands like Asphalte, Frichti and Cheerz.
His work runs from brand identity and messaging to the words that sell: taglines, UGC scripts, TV ads, UX writing, and direction and feedback on video, so every piece of content says the same thing in the brand's own voice.
Théodore is based in Paris and works with businesses across France and internationally, in French and English.
Positioning, identity and messaging that turn what makes a business unique into a brand people remember.
Concepts and angles for campaigns and content, built around the brand and the customer.
Taglines, UGC scripts, TV ads and UX writing, in French and English.
Social content and direction that keeps a brand's voice consistent across every channel.
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