Run Meta Partnership Ads with +190,000 Instagram Creators

Connect with vetted Facebook & Instagram creators and turn organic videos into high-performing Partnership Ads.

Run Meta Partnership Ads with +190,000 Instagram Creators
An image showing the 30+ countries that Influee has creators in

+190,000 Facebook & Instagram Creators in 30+ Countries

An image showing the 11 categories of content that Influee creators make

Creators For +10 Industries

An image with three creators and their differing following sizes

Nano, Micro & Macro Influencers

Influee’s Partnership Ads Blueprint

1. Launch Your First Campaign

1. Launch Your First Campaign

2. Creators Come to You in 24 Hours

2. Creators Come to You in 24 Hours

3. Creators Post & Share Codes

3. Creators Post & Share Codes

4. Run & Track the Partnership Ad

4. Run & Track the Partnership Ad

5. Scale with Proven Creators

5. Scale with Proven Creators

1. Launch Your First Partnership Ads Campaign

Create your campaign in minutes. Set filters for video type, creator style, and key details. No endless outreach: your setup ensures only relevant Partnership Ad creators see your brief.

An image showing the different filter options Influee has for finding creators

2. Get a Curated List of Qualified Instagram Creators

Within 24 hours, you’ll have a pool of applicants who fit your brand. Review their Instagram profiles, check engagement, and pick the ones that match: fast, focused, and no wasted time.

An image showing different creators that sign up to a campaign and their Instagram profile

3. Creators Publish Posts & Provide Partnership Ad Codes

The creator posts on their own Instagram profile and shares the Partnership Ad code with you. That single step unlocks the ability to run their content as an ad while keeping all likes, comments, and shares tied to the original post.

An image of the Instagram UI showcasing sharing of the Partnership ad code

4. Launch Partnership Advertising & Track Results

Plug the code into Meta Business Suite and launch. Track clicks, conversions, and ROAS closely. Because Partnership Ads look native in the feed, they typically convert at a much lower cost than traditional ads.

An image showing the Influee UI where users can copy the partnership ad codes

5. Turn High-Performing Creators into Long-Term Partnership Ad Influencers

If results are strong (≈80% of test runs are), expand into a 3–6 month partnership. Secure multiple Partnership Ad influencers at once to keep content fresh, scale budgets with confidence, and block competitors from accessing your top creators.

Multiple creators and their videos and partnership ad codes

Browse Partnership Ad Creators in Australia

Tiana

Youngtown Australia

Video of Tiana
Video of Tiana
Apps & Digital Services Video of Tiana for FX Platinum
Video of Tiana
Accessories Photo of Tiana for Red Rat Clothing
Apps & Digital Services Video of Tiana for Path Social

Last video made 6 days ago

A$47 per video

izzy

palmview Australia

Home Video of izzy for Olive et Oriel
Skincare Video of izzy for freezeframe
Video of izzy
Video of izzy
Video of izzy
Video of izzy

Last video made 7 days ago

A$20 per video

Jessica

Gold Coast Australia

Skincare Video of Jessica for Lashoriginals
Accessories Video of Jessica for Biomel
Skincare Video of Jessica for Nefra
Video of Jessica for Saily
Skincare Video of Jessica for Noted Aromas
Consumer Goods Video of Jessica for WUKA

Last video made 5 days ago

A$22 per video

Terence Jr

Lambtob Australia

Consumer Goods Video of Terence Jr for Zapfie
Consumer Goods Video of Terence Jr for Marlow & Peach
Video of Terence Jr
Photo of Terence Jr
Consumer Goods Video of Terence Jr for PeakMe
Apps & Digital Services Video of Terence Jr for Steley

Last video made 4 days ago

A$52 per video

Brittney

Brisbane Australia

Apps & Digital Services Video of Brittney  for Steley
Video of Brittney
Apps & Digital Services Video of Brittney  for Five Surveys
Apps & Digital Services Video of Brittney  for Linduu
Skincare Video of Brittney  for Dr. Pen
Video of Brittney

Last video made 11 days ago

A$28 per video

Jessica

Gleneagle Australia

Video of Jessica for Magnesium Australia
Video of Jessica
Accessories Video of Jessica for Hey Luna
Video of Jessica
Video of Jessica
Skincare Video of Jessica for DrNC

Last video made 5 days ago

A$22 per video

Kayla

Horsley Australia

Health Video of Kayla for PEAKMAN
Apps & Digital Services Video of Kayla for Swinburne
Apps & Digital Services Video of Kayla for High Social
Video of Kayla for Portafly
Apps & Digital Services Video of Kayla for Five Surveys
Consumer Goods Video of Kayla for Magic Wipe

Last video made 8 days ago

A$51 per video

Tegan

Hastings Australia

Consumer Goods Video of Tegan for BonPatch
Video of Tegan
Skincare Video of Tegan for StreamShop
Family Video of Tegan for Tiny Walls
Photo of Tegan
Health Video of Tegan for Alviun

Last video made 8 days ago

A$28 per video

kit

adelaide Australia

Skincare Video of kit for Snatched Beauty
Skincare Video of kit for Legacare
Video of kit
Video of kit for Life360
Video of kit
Skincare Video of kit for Essential Derma

Last video made 8 days ago

A$61 per video

Madalyn

Melbourne Australia

Video of Madalyn
Family Video of Madalyn for Evora
Photo of Madalyn
Health Video of Madalyn for Glowies
Video of Madalyn
Skincare Video of Madalyn for Peppy Co

Last video made 6 days ago

A$20 per video

Courtney

Kanwal Australia

Video of Courtney for Bloome™
Home Video of Courtney for Polar Breezy
Apps & Digital Services Video of Courtney for SKIDOS
Health Video of Courtney for Inner Dose
Accessories Video of Courtney for Armonía Surprise
Apps & Digital Services Video of Courtney for FreshPlates

Last video made 4 days ago

A$45 per video

Zoe

Whyalla Stuart Australia

Photo of Zoe
Photo of Zoe
Accessories Video of Zoe for Hey Luna
Photo of Zoe
Accessories Photo of Zoe for Red Rat Clothing
Video of Zoe

Last video made 6 days ago

A$28 per video

Sandy

Sydney Australia

Apps & Digital Services Video of Sandy for Joe Fortune
Video of Sandy
Video of Sandy for EDEN PERFUMES
Video of Sandy
Video of Sandy for Dental Agency
Apps & Digital Services Video of Sandy for Right2Drive

Last video made 10 days ago

A$20 per video

Kortney

Mackay Australia

Video of Kortney
Video of Kortney
Skincare Video of Kortney for Polarwise
Video of Kortney
Video of Kortney
Video of Kortney

Last video made 8 days ago

A$28 per video

Want to browse more AustraliaAustralia creators?

Australia

Your First Meta Partnership Ads Campaign With ⭐️ 100% Money Back Guarantee

We understand that you’re wondering which creators will apply. If you don’t like any of the creators and don’t want to collaborate with them, we’ll refund your first-month subscription cost.

No Credit Card Required | Explore Platform for Free

Features Streamlined for Growth

An image of a timeline with three months on it and three different videos above them

Build Long-Term Partnerships

Find and manage creators who consistently drive high performance. Establish 3–6 month collaborations and scale brand awareness with Meta Partnership Ads.

An image with a Meta Partnership ad and the code that the creator can copy

Centralized Creator Communication

Chat, brief, and align on branded content ads approvals: all in one place. Simplify your workflow and match with influencers open to whitelisting.

An image of UI elements showing the usage rights and post permission

Standardized Partnership Ads Duration

By default, get a 30-day Branded Content Ad Permission, perfect for campaign testing or monthly runs. On top of that, get full content usage rights to use the content on your ads forever.

An image with UI visuals showing the payment process

Simple, Transparent Payments

Manage collaboration cost, payments, and creative asset tracking inside a single dashboard. Handle monthly deliverables with clear terms, minimizing creator management friction.

An image showing how the posted Partnership ad is also located in Influee's content library

Videos From Partnership Ads Get Saved Automatically

Every Partnership collaboration video is instantly saved in one centralized library, so you never lose track of creator posts, and downloading them is just one click away.

An image showing how in the Influee content library you can find all of the b-roll for a certain Partnership ad

Access High-Quality UGC Assets

All creator-generated content is yours to reuse across campaigns. Run paid + organic content side by side, optimize per asset, and scale performance with social-proof backed creatives.

Use Different Meta Formats To Promote Your Brand

Meta allows a few different types of content, like Instagram Posts, Reels, Stories or Facebook Posts. With these you can optimize your content strategy and reach a wider audience easily.

Best Meta Partnership Ads Examples

Average Partnership Ads Video Price

AustraliaAustralia
AustriaAustria
BelgiumBelgium
BrazilBrazil
BulgariaBulgaria
CanadaCanada
CroatiaCroatia
CzechCzechia
DenmarkDenmark
EstoniaEstonia
FinlandFinland
FranceFrance
GermanyGermany
GreeceGreece
HungaryHungary
IrelandIreland
ItalyItaly
LatviaLatvia
LithuaniaLithuania
MexicoMexico
NetherlandsNetherlands
NorwayNorway
PolandPoland
PortugalPortugal
RomaniaRomania
SlovakiaSlovakia
SloveniaSlovenia
SpainSpain
SwedenSweden
SwitzerlandSwitzerland
UKUK
USAUSA

The Average 30s UGC Video Price in Australia is A$61

BARTER COLLAB

A$10

A$20

A$30

A$40

A$50

A$60

A$70

A$80

A$90

+A$100

These are average rates per UGC video you can expect, for 30s video per creator across all product types based on analysis of active campaigns on Influee.

Your First Meta Partnership Ads Campaign With ⭐️ 100% Money Back Guarantee

We understand that you’re wondering which creators will apply. If you don’t like any of the creators and don’t want to collaborate with them, we’ll refund your first-month subscription cost.

No Credit Card Required | Explore Platform for Free

Partnership Ads Best Practices

Test First, Then Commit

Test First, Then Commit

Run short-term test campaigns before entering longer contracts. This lets you see which influencers actually drive conversion rate improvements and boost your campaign ROI. Brands using Meta partnership ads often start with one-off collabs before scaling with high-performing creators.

Pay for Performance

Pay for Performance

Follower count doesn't equal sales. Prioritize performance metrics like CTR, ROAS, and CPA. Test creator content first with a single Instagram or Facebook Reel. If the branded content ad performs, scale your spend and consider influencer whitelisting agreements or even monthly retainers.

Hold the Sell

Hold the Sell

Push your product late. Top-performing Meta branded content ads introduce the brand after the first 30 seconds. Start with story-driven content, then add a soft CTA like "Learn more" or "Try it out." This boosts watch time and conversion rate while keeping viewers engaged.

Use Promo Codes

Use Promo Codes

Assign personalized promo codes to each creator and place them in the caption. Since the Instagram post caption becomes the Facebook Partnership Ads copy, this adds authenticity and helps track conversions per influencer.

Think Long-Term

Think Long-Term

If a creator’s content drives strong ROAS or CTR, secure them with a 3–6 month exclusive deal. Monthly deliverables reduce ad fatigue and boost campaign consistency. Consider blending fixed payments with affiliate revenue share based on promo code redemptions.

For Brands

Partnership Ads at a Glance

Meta Partnership Ads look like organic creator posts, but run as paid campaigns through influencer whitelisting, combining trust with full ad control.

1

What are Partnership Ads?

Meta Partnership Ads are branded content ads that allow advertisers to run campaigns directly behind influencer accounts. The creator’s handle, engagement, and post format stay intact, while you control audience targeting, budget, and placements. It’s feed-integrated advertising with built-in social proof.

2

Outperform Standard Ads

Instagram Partnership Ads and Facebook Partnership Ads consistently outperform traditional ad formats. Marketers report 50% lower CPA, 40% cheaper CPMs, and significantly better ROAS. This is due to higher authenticity, improved audience trust, and reduced creative fatigue.

3

UGC + Partnership Ads = 🔥

User Generated Content (UGC) fuels the best Meta Partnership Ads examples. When creators lead with authentic storytelling and soft CTAs, brands see higher conversion rates, better click-through rates, and stronger performance across the funnel.

Partnership Ads vs. Standard Meta Ads

Meta Partnership Ads

Standard Meta Ads

Content Source

Creator-posted Reels or posts

Brand-uploaded ad creatives

Look & Feel

Native, organic, creator-branded

Polished, branded, ad-like

Engagement

Likes, comments stay on the post

Engagement resets when the ad ends

Trust Factor

High: built on creator credibility

Lower: seen as brand promotion

Results

Higher ROAS, lower CPA, stronger CTR

Standard ad performance

Meta Partnership Ads Benefits for Brands

Traffic & Conversions

Traffic & Conversions

Meta Partnership Ads campaigns drive high-intent traffic straight to your landing pages, while keeping CPMs and CPA low. Brands running influencer whitelisting campaigns report up to 40% cheaper CPMs and 30% lower cost per acquisition compared to standard Meta ads. This makes Meta Partnership Ads one of the most cost-efficient strategies for performance marketers.

Authentic Connection

Authentic Connection

Branded content ads preserve the creator’s profile, handle, and content structure, making them feel native, not sponsored. By running ads behind influencer accounts, brands gain instant audience trust and social proof. It’s the most effective way to increase CTR and build brand credibility through organic-looking creator content.

Improved Organic Engagement

Improved Organic Engagement

Partnership ads amplify engagement that’s already proven. Likes, shares, and comments remain on the original Instagram or Facebook post, creating social validation that helps boost performance. With better audience targeting and real-time performance tracking in Meta Ads Manager, these creator-led campaigns are easier to scale.

Seamless CTAs

Seamless CTAs

Facebook and Instagram Partnership Ads let you add native calls-to-action (like "Shop Now" or "Sign Up") while the post still looks organic. CTAs are integrated through Meta Ads Manager, giving you full campaign optimization and audience targeting control. This setup drives more conversions without disrupting the in-feed experience.

For Creators

Partnership Ad Benefits for Creators

1

Monetize Your Content

With Meta Partnership Ads, creators can earn recurring income by giving brands permission to run paid campaigns behind their Instagram or Facebook posts. Once a post is live, simply approve the branded content request via Meta Business Suite. You keep control of your content while brands handle the ad spend, tracking, and campaign management.

2

Grow Your Audience

Because these ads run directly from your profile, all engagement stays on your original post: likes, comments, and shares included. The result? More reach, better visibility, and boosted follower growth. When brands use your creator assets in Meta ads, your content is seen by larger, targeted audiences, helping you grow faster.

3

Build Lasting Partnerships

What starts as a one-time collab can turn into a 3–6 month partnership, or even longer. Brands often use performance metrics like ROAS, CTR, and CPA to identify top creators and offer monthly contracts. Some even add promo codes, affiliate links, or rev-share bonuses, making branded content ads a reliable, scalable income stream for creators who consistently deliver results.

How to Approve Meta Partnership Ads?

1. Post Your Content

1. Post Your Content

2. Receive a Partnership Ad Request

2. Receive a Partnership Ad Request

3. Approve the Request

3. Approve the Request

4. Watch Your Content Amplify

4. Watch Your Content Amplify

1. Post Your Content

Upload your Reel, photo, or video organically on Instagram or Facebook. Keep it authentic: brands want content your audience trusts.

A visual with an Instagram Reel, Post and Facebook Post

2. Receive a Partnership Ad Request

Brands will send a request through Meta Ads Manager. You’ll get a notification in Instagram Business Suite or Meta Business Suite.

Various UI elements from Meta regarding the partnership request

3. Approve the Request

Open the request, review the post, campaign dates, and instructions. Tap Approve to let the brand run it as a Partnership Ad. All likes, comments, and shares remain on your original post.

The UI element on Instagram where you approve partner requests

4. Watch Your Content Amplify

Once approved, the brand manages targeting, budget, and placements. Your post stays on your profile, engagement is preserved, and you get credit and payment for its performance.

An Instagram Reel with visuals showing how their interactions grow

Your First Meta Partnership Ads Campaign With ⭐️ 100% Money Back Guarantee

We understand that you’re wondering which creators will apply. If you don’t like any of the creators and don’t want to collaborate with them, we’ll refund your first-month subscription cost.

No Credit Card Required | Explore Platform for Free

Frequently Asked Questions

Which businesses benefit most from Partnership Ads?

Meta Partnership Ads work best for e-commerce brands, beauty/fashion companies, food & beverage brands, and consumer apps where product demos can be shared naturally by influencers. They're especially effective for visually appealing products targeting Gen Z or Millennials. B2B and highly regulated industries may benefit more from standard Meta ad formats.

How much do Partnership Ads cost?

Budgets typically start at $20/day per ad group and $50/day per campaign. The total Partnership Ads cost includes creator fees ($500–$5,000/post), Meta ad spend, and any agency or platform fees. On average, brands report 40% lower CPMs and 30% cheaper CPAs compared to traditional Meta campaigns.

Can I run Partnership creator campaigns in multiple countries?

Yes. With Influee, you can run localized Partnership Ads campaigns across 30+ countries. Our platform offers region-specific influencer profiles, pricing in local currencies, and optimized workflows for scalable international marketing strategies.

Who is eligible for Partnership Ads?

Any business with a Meta Business Account and proper ad permissions can launch Partnership Ads. On the creator side, an Instagram or Facebook business or creator account is required to approve branded content access.

How to get a Partnership Ad code?

Unlike Spark Ads, there’s no "code" to copy. Creators simply approve access via Meta Business Suite. Once approved, their post becomes available for promotion in your Facebook Ads Manager.

What is the Partnership Ads Hub?

The Partnership Ads Hub is Meta’s native creator discovery tool built into Ads Manager. Brands use it to find eligible Instagram and Facebook influencers, send branded content ad requests, and manage creator access and ad approvals: all in one place.

Do creators get paid for Partnership Ads?

Yes. Most creators are paid a fixed rate per post or on a monthly retainer, depending on the deal. Payments are arranged directly with the brand or via the platform managing the collaboration, not through Meta itself.

What performance metrics should I track for Meta Partnership Ads campaigns?

Focus on conversion-focused metrics: click-through rates, cost per acquisition (CPA), return on ad spend (ROAS), and engagement rates. Data-backed campaigns typically see 40-60% higher performance when tracking creator-specific attribution alongside traditional advertising KPIs.

How do Meta Partnership Ads compare to standard Instagram influencer campaigns?

Meta Partnership Ads run paid campaigns directly from creators’ Instagram or Facebook profiles, preserving all likes, comments, and shares on the original post. This authentic, feed-integrated approach typically delivers higher engagement and better conversions than traditional sponsored posts. By combining influencer whitelisting with Meta Ads Manager targeting, brands can scale reach while maintaining audience trust and social proof, often outperforming standard influencer campaigns in ROI and engagement metrics.