Aleksandr is a performance creative strategist who helps brands find and scale winning ads, with eight years and more than $25M in managed ad spend behind the method.

He deliberately does not limit himself to a niche, and the reasoning is the interesting part: for every client he studies not just the ads but how the business itself works, the offer, the customer, the economics. That is what tells him what will convert, in a vertical he has never touched before.

The process runs from audience and offer psychology research and competitor analysis, into creative briefs for UGC creators and editors, then into performance analytics to double down on whatever is actually working. One brief has produced a single creative with $1.2M of lifetime spend behind it, profitably, at target CPA.

He also works closely with AI where it genuinely raises output, including AI video production and per-client knowledge bases that surface a past test result or insight in seconds rather than a dig through old documents.

He works in English, primarily with US brands, from Bratislava on European time.