Amed is a freelance creative strategist near Paris, working with ecommerce brands on performance creative for Meta and TikTok.

He can take the full process rather than one slice of it: market and competitor research, marketing angles, creative concepts, scripting, then graphic design, motion design and the video production itself. For a brand that would otherwise brief the idea out and hope it survives the handoff, that matters.

The loop closes on the numbers. He reads creative performance and KPIs to work out what is carrying the account and what is not, then builds the next round of iterations and tests from what the data actually says.

Alongside the paid work he helps brands with organic social strategy and content, and with creative direction and visual identity. He works in French and English, mainly with French brands, and is open to the rest of Europe and beyond.