Hooks, Hold Rate, CTA — in That Order
Anaïs is a data-driven creative content strategist who helps brands optimize their conversion funnel by producing high-performing UGC videos.
Her approach is entirely focused on results: concepts designed around strong hooks, optimized hold rates and clear CTAs, with the explicit goal of lowering CPA and driving real growth rather than views.
She works with disruptive brands that want to stop the scroll on Reels and TikTok, and her market is French — France and Belgium. She is based in La Louvière, Belgium.
What Anaïs Does
Hook-First Concepts
Concepts designed around the first three seconds, because the rest depends on them.
UGC Video Production
High-performing UGC videos produced for the funnel, not for the feed.
Hold Rate Optimization
Structuring the middle of the video so people stay to the CTA.
CPA-Focused Iteration
Reading cost per acquisition and reshaping the creative around it.
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