Hooks, Hold Rate, CTR: Engineered, Not Guessed
Anaïs is a data-driven creative content strategist with more than eight years in digital marketing. She does not just write concepts: she builds full-funnel content strategies rooted in buyer awareness stages, from Unaware through to Most Aware, macro and micro persona research, and performance data, so brands can produce UGC videos that actually perform.
From strategy to scripting to the final edit, she handles the entire creative chain. Every concept is designed around strong hooks, optimized hold rates and clear CTAs, with one goal: lowering CPA and driving real growth rather than views.
What sets her apart is the combination. Deep strategic thinking paired with highly creative, disruptive video production, to create an interrupt pattern, hook viewers instantly, and hold attention until the last frame.
She works with bold, disruptive brands that want to stand out, break the mold and stop the scroll on Reels and TikTok. Her market is French-speaking, France and Belgium, and she is based in Belgium.
What Anaïs Does
Awareness-Stage Strategy
Full-funnel strategy built on buyer awareness stages, from Unaware through to Most Aware.
Persona Research
Macro and micro persona research, so every concept is aimed at someone specific.
Scripting & Production
The whole creative chain, from script through disruptive video production to the final edit.
Hooks, Hold Rate & CPA
Concepts engineered around the hook and the hold, then measured on CPA rather than views.
What They Cover
Services
Markets
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Based in
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