Research, Angles, Briefs, and the Numbers That Judge Them
Dominykas is a creative strategist working with DTC and e-commerce brands, mainly in health, wellness and fitness.
He handles customer research the unglamorous way — Reddit threads, reviews, competitor analysis — then turns it into angles and hooks, and writes full ad briefs covering hook, body, CTA and B-roll direction so nothing is left to interpretation.
Performance analysis closes the loop: hook rate, hold rate and ROAS decide what gets iterated. He works primarily in English-speaking markets and is happy to take on French, Spanish, Italian or German brands as long as the working language is English.
What Dominykas Does
Customer Research
Reddit, reviews and competitor analysis — where the real language comes from.
Angles & Hooks
Turning research into angles worth testing and hooks worth watching.
Full Ad Briefs
Hook, body, CTA and B-roll direction, written out.
ROAS Iteration
Hook rate, hold rate and ROAS deciding what gets built next.
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