TikTok Strategy From Someone Who Built It From the Inside
Mickael spent five years at TikTok, most recently as Head of Content Strategy for France, Belgium and the Netherlands, after working at Google. He has more than 12 years in tech and media.
At TikTok he led content programs and partnerships with some of the biggest names in French sport, entertainment and education, including Roland Garros, the Tour de France, the Cannes Film Festival and #ApprendreSurTikTok, working with hundreds of creators and partners.
Today he works independently, helping brands and creators turn content into measurable growth: content pillars, tone of voice, activations, trend spotting, and running campaigns and creator programs.
He works in French and English, mostly with brands in sport, entertainment, education, fashion and lifestyle, and is based in France.
What Mickael Does
TikTok Strategy
Platform-native strategy built on how the algorithm, the culture and the creator economy actually work.
Content Pillars & Tone of Voice
Editorial strategy and a brand voice that people remember, not scroll past.
Activations & Trend Spotting
Campaign ideas and activations that ride what is actually moving on the platform.
Creator Programs
Building and running creator programs and campaigns, from sourcing to rollout.
What They Cover
Services
Niches
Markets
Languages
Based in
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