Thomas is a Motion-certified creative strategist who helps e-commerce and DTC brands scale on Meta with direct-response creative built for performance.

Before he designed ads that convert, he spent six years in acquisition as a Meta media buyer, running hundreds of campaigns across niches and managing more than €1,000,000 in cumulative budget. Wearing both hats is the point: he knows what the algorithm needs and what actually moves the audience psychologically.

The work starts upstream — brand audit, persona mapping of pains and desires, market sophistication analysis and international competitor research — and turns into a full creative roadmap. He works in French and English.