The Strategy Behind the Video, Before Anyone Films It
Vladimir works on the creative strategy behind video: short form for Reels, TikTok and Shorts, long form for YouTube, and UGC ads. The work sits underneath the footage, in the hook, the structure, what holds attention, and what finally asks for the click.
The second strand is a brand's digital presence across YouTube, LinkedIn, Instagram, X and TikTok, from positioning and messaging through founder voice to a full rebrand.
Under both sits the research: ICP work on buyer psychology and buying triggers, competitive landscape analysis, and reading back what the videos actually did.
What Vladimir Does
Video Scripting
Short form for Reels, TikTok and Shorts, long form for YouTube, built on hook, structure, retention and CTA.
UGC Briefs & Iteration
UGC ad scripting and creative briefs, then concept, angle and format testing direction.
Brand Positioning
Positioning and messaging strategy, founder voice, and rebranding across LinkedIn, YouTube and the wider presence.
ICP & Market Research
Buyer psychology, behaviour patterns and buying triggers, plus competitive landscape and content analysis.
What They Cover
Services
Markets
Languages
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