The Top 51 UGC Ad Formats

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What's inside the kit?

Scene-by-scene framework showing timing, shot type, and what to watch out for

Scene-by-scene framework for every format

Every format breaks down into the real scenes, timing, and shot types, so you know exactly what to shoot and in what order.

Each one also flags the single most common way that scene gets ruined, so you catch the mistake before you're on set.

Filtered by funnel stage and channel

Filter by TOFU, MOFU, or BOFU. By Meta, TikTok, YouTube, or LinkedIn.

Find the exact format for where your buyer is and where the ad is running, instead of guessing which one fits.

5 ready-to-use hooks per format

Each format ships with 5 hooks ready to use, plus a prompt with the framework already baked in.

Paste it into the Influee agent and it drafts the brief and shortlists creators for you.

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