AdRoast helps B2B software companies drop CAC and triple demos without spending more on ads. Most teams that come to AdRoast are already getting clicks, just not the right demos, and have tried better targeting, new creatives and sometimes another agency without lead quality moving. The fix is making the buyer recognise themselves in the ad, so AdRoast rebuilds live ad campaigns and landing pages around new positioning, without raising the ad spend. In 10 days the team finds why the ads are not converting, repositions the whole campaign around the buyer and hands over the fixes ready to ship, which clients either run themselves or have AdRoast build and run for them. AdRoast has repositioned 50+ B2B paid campaigns for software companies, and for recent clients that meant 47% more demos in 8 weeks and 31% lower CAC on the same budget. Founded by Marina Kogan, AdRoast works with the US, Canada and the European Union, in English and Spanish, and anyone can roast an ad for free at adroast.in before paying for anything.