Aleksandra helps ecommerce brands solve three problems that make UGC expensive and inefficient: creative fatigue, too much content produced without a clear testing hypothesis, and performance data that never makes it back into the next creative batch.

As a creative strategist, she structures each batch around a specific question: which angle, hook, objection, creator type or message are we actually testing, and what should change based on the result.

Her work covers the full creative loop, from audience and competitor research to concept development, scripts, creator sourcing and performance-led iteration. Five years of experience mean she knows both sides: what a brand needs to test, and what creators can realistically deliver in a way that still feels natural on camera. She stays close to creator selection, production and performance analysis, so the idea survives the move from brief to finished content, and winning patterns get repeated.

She has worked across ecommerce, beauty, fashion, lifestyle, travel, apps and consumer brands, including campaigns for Samsung, Tom Tailor, Oriflame, Proteini.si and Kiwi.com. She works mainly with brands across Europe and the US, with particular experience in European and Balkan markets, in English and Serbian.