Ads That Don't Feel Like Ads, Built to Drive ROAS
Alpay is a performance UGC creator and creative strategist who also builds his own personal brand on Instagram. That means he sees both sides: what works in paid ads and what works in organic.
His style is ads that don't feel like ads, but still follow direct-response frameworks built to drive high ROAS. He started out in media buying before moving into UGC and creative strategy, so he writes with the numbers in mind.
He covers the whole chain: customer research, creator briefs, direct-response copywriting and the ad production itself. He works with apps, software, fintech, travel, beauty, supplements and insurance brands, in English, German and Turkish. He is based in Cyprus.
He is an Influee creator himself too, which is why he knows the platform from both sides of a brief.
What Alpay Does
Research
Customer and market research that finds the angles worth testing.
Briefing
Clear creator briefs, so the footage comes back usable the first time.
Direct-Response Copy
Hooks and full scripts built on direct-response frameworks.
Ad Production
Performance UGC ads made for paid social, not for the feed alone.
What They Cover
Services
Niches
Languages
Based in
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