The Brief, the Ad Set, the Landing Page, and the Email After It
Jerry is a direct-response creative strategist and senior copywriter working with DTC and B2B brands out of New York.
The work does not stop at the ad. It starts with sharp creator briefs, then carries through the ad sets, the landing pages and the email campaigns that have to do something with the traffic once it arrives. One funnel, written by one person, rather than four handoffs.
Brands come to him either for a single campaign or to have a creative system built that keeps acquiring customers and extending lifetime value. Wellness, beauty, pets, food and B2B, across the US, UK and Australia. You work with Jerry personally throughout.
What Jerry Does
Creator Briefs
Briefs sharp enough that the creator knows exactly what to make.
Full-Funnel Strategy
Ad sets, landing pages and email treated as one continuous argument.
Direct-Response Copy
Senior copywriting, which is where the direct-response instinct actually lives.
Creative Systems
A repeatable machine for acquisition and lifetime value, not a one-off batch.
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