The Whole Funnel, Not One Channel of It
Maria is a growth strategist for brands that sell online, and she works across the full funnel rather than owning a single channel of it.
That covers the site itself, including platform migrations, then SEO and AEO, which is the work of getting a brand cited and recommended by ChatGPT, Perplexity and Google's AI Overviews rather than merely ranked. Klaviyo email and lifecycle automation sit behind that, and paid acquisition across Meta, Google and TikTok in front of it.
Four years of it, mostly with e-commerce brands in UK food and drink, taking them from steady growth to profitable scaling. She is based in Lisbon and works globally, in English and Portuguese.
What Maria Does
Websites & Migrations
The storefront itself, including moving a brand from one platform to another.
SEO & AEO
Getting cited and recommended by ChatGPT, Perplexity and AI Overviews, not just ranked.
Email & Lifecycle
Klaviyo flows and lifecycle automation that monetise the traffic once it arrives.
Paid Acquisition
Meta, Google and TikTok, judged on profitable scaling rather than steady growth.
What They Cover
Services
Niches
Markets
Languages
Based in
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