Ads Built for the Customers Who Stay, Not Just the Cheap Click
Matthew is a direct-response creative strategist working with 7-9 figure DTC ecommerce brands that want to beat their ad control and bring CAC down.
What makes the approach his own is what he optimises for. Rather than stopping at cheap clicks and short-term conversions, he connects acquisition creative to actual customer value, using customer psychology, retention insight and performance data to go after buyers who stay longer, buy again, and are worth more over time.
So the work starts further back than the script: deep audience and competitor research first, then angles, concepts, hooks, scripts and briefs built out of it, designed to win on the front end while supporting stronger LTV on the back end.
Once the ads are live he tracks what is genuinely driving performance, finds the winning patterns, iterates hard on them, and keeps testing new formats and angles, so the brand builds a creative engine instead of restarting from zero every month.
He works in English and Polish, with brands in the US, UK, Canada, Australia, New Zealand and Poland.
What Matthew Does
Audience & Competitor Research
The customer truths, buying triggers, objections and competitor gaps the creative gets built on.
Angles & Concepts
Research turned into direct-response angles and concepts made to convert, not just grab attention.
Scripts & Creative Briefs
Hooks, scripts and briefs with clear direction for creators and editors, so the idea survives execution.
Performance Iteration
Finds the winning angles and patterns, doubles down on them, and tests new formats instead of starting over.
What They Cover
Services
Niches
Markets
Languages
Based in
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