Nicole helps experience-led brands, like hotels, spas, theatres, venues and travel companies, fix a problem most of them don't see: a beautiful feed that doesn't sell. Empty rooms and polished brand shots show the place, but people book how they think it's going to feel.
Through her business, The Content Stage, she combines strategy, creation and consultancy. She audits and plans social and content, shoots on-site brand and event content, creates UGC herself and runs UGC and influencer campaigns, from finding creators who actually fit the place to writing briefs that get back the video you asked for.
She brings 12+ years in social media and content marketing, in agencies, in-house and freelance, mostly for travel and hospitality brands. Before going full-time freelance she led organic social and UGC for a UK hotel group and for international touring brands, and she has built her own creator brand, Nicole Navigates, for almost 10 years. So she knows both sides: what a brand needs from a creator, and what a creator needs from a brief.
She is based in the UK and works in English. Her "A Season of Content" package combines strategy, content and consultancy in one. Reach her at nicole@thecontentstage.co.uk.
Social and content audits and strategy built on audience insight, with content pillars that hold up.
UGC creation, creator sourcing and campaign management, with briefs that get back the video you asked for.
On-site brand, creator and event shoots that capture months of planned content in one go.
Power hours and ongoing consultancy for in-house teams, founders and creative businesses.
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