Creative Strategy and UGC Built Around Every Stage of the Funnel
Paula is a creative strategist and UGC specialist with a track record across DTC, B2C and B2B brands in the UK, Europe, North America and Asia.
She develops full brand strategies and creative briefs for UGC, statics and motion, from everyday BAU workflows to standalone campaigns, and audits existing creative to find what to keep, cut and test next.
As a freelancer she works with GAIN and Loop, alongside her own clients. Her strongest categories are fintech, wellness and health, food and beverage, beauty and skincare, pet care, DTC consumer goods and consumer tech.
She works fluently in Spanish and English and is based in Madrid.
What Paula Does
Creative Strategy per Funnel
A creative plan for each stage of the funnel, so every ad has a job and a reason to exist.
Creative Audit
A clear read of your current ads: what is working, what is wasting budget, and what to test next.
Briefs & Scripts
Creator-ready briefs and scripts for UGC, statics and motion that come back on brief the first time.
Consultancy
Hands-on guidance for brand and growth teams building or scaling their creative process.
What They Cover
Services
Niches
Markets
Languages
Based in
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