Peter is a performance marketer and creative strategist. What he is actually hired for is measurable customer acquisition: budget in, tracked revenue out.

On the media side that means Meta ads and paid social, managed through the Meta Pro Team, at budgets north of €100,000, with ROAS as the number that settles arguments. Underneath it sits the tracking, Meta Pixel and the Conversions API, set up so the reporting is worth arguing about in the first place.

On the creative side it runs end to end: creative strategy, copywriting and scripting, hooks and filming direction for short-form video on TikTok and Reels, and a testing loop that keeps the winners and kills the rest on evidence rather than taste.

Around both sits the growth work: SEO, lead generation, organic growth and community building, which is what stops paid from being the only thing holding the numbers up.

English and Dutch are his working languages, so the Netherlands and Belgium are the natural fit. He also takes on French, Spanish, Italian and German brands where the working language with the client is English.