Sovera Media is a paid social agency specialising in Meta and TikTok advertising for DTC ecommerce and lifestyle brands. Founder Mark Pulle handles everything from strategy through to execution: audiences, media planning and buying, tracking and attribution, testing and reporting.

Creative strategy and direction are part of the job too. Sovera reads what is working, decides what is worth testing next and briefs the client's own creative team on what will perform. Mark spent most of his eight years in paid media on paid social at Omnicom in London, and Sovera also works white-label for agencies that need extra hands on campaign management, optimisation and reporting.