
23 October 2026

Written By Katja Orel
Lead Editor, UGC Marketing

Fact Checked By Sebastian Novin
Co-Founder & COO, Influee
Trybe is software for running your own creator program. Creators join a brand's program, submit videos, and get paid per sale, per video, or on a retainer.
It's a fit for Shopify brands that want to pay creators on commission.
Most teams start comparing Trybe alternatives once they need vetted creators faster than a program can attract them, want a fixed price per video, or want to own their videos outright.
This guide breaks down where Trybe works well, and where Influee is the better fit for brands that want creators applying from day one.
Influee | Trybe | |
|---|---|---|
Finding creators | Vetted creators apply to your brief in 24h | Creators join the brand's own program |
Revisions included | Unlimited | Not set, agreed per campaign |
Content usage rights | Belong to brand by default | Non-exclusive license, creator keeps ownership |
Delivery time | 7-10 days | Not publicly disclosed |
Pricing model | Subscription + 10% marketplace fee | Free to start + fees up to 1.5% |


Trybe is software for running a creator program. Creators join a brand's program, submit videos, and get paid per sale, per video, or on a retainer. Approved videos can go live as Meta Partnership Ads straight from Trybe.
Trybe takes up to 1.5%: of attributed sales, of what the brand pays creators, or 1.25% of ad spend. There's no subscription and no minimum.
That works for a Shopify brand with creators who'll work for a share of sales. It's harder for a brand that needs creators fast, or wants to own its videos outright.

Influee works the other way round: the brand posts a brief, and vetted creators come to it, usually within 24 hours. The brand picks who fits the product, and finished videos follow in 7-10 days. If no creator is right for the brief, the money-back guarantee returns the subscription fee.
Briefing, chat, revisions and delivery all run in one place. Influee Agent takes over the busywork from inside Claude or ChatGPT: it drafts briefs, chases creators and checks what they deliver.
On Trybe, creators find a brand's program and join it. A brand with a loyal following fills its program fast. A new brand, or one entering a new country, has to attract creators first.
On Influee, a brief goes to vetted creators in the brand's target market, out of 180,000+ across 30+ countries. A skincare brand launching in France posts one brief and gets applications from French creators within 24 hours.
A brand that expands later posts the same kind of brief in the next market, on the same platform. Either way, brands talk to creators directly in Influee's chat, with no email chains slowing down every round.
Bottom line: Choose Trybe if you want to pay creators on commission. Choose Influee if you want your own creators plus vetted new ones applying within 24 hours, all on one platform.
Influee | Trybe | |
|---|---|---|
Default rights | Belong to brand by default | Non-exclusive license; on commission, only while paying |
On Trybe, creators keep ownership of their videos, and the brand gets a non-exclusive license once it pays. On commission deals, that license lasts only while the brand keeps paying commissions. If payments stop, the brand has to take the ads down within 5 business days.
On Influee, the brand owns the videos and can use them anywhere, including in paid ads, for as long as it wants.
Bottom line: Choose Trybe if a license is enough for you. Choose Influee if you want to own your videos outright, whatever happens to the budget.
Influee | Trybe | |
|---|---|---|
Revisions included | Unlimited | Not set, agreed per campaign |
On Trybe, a brand can approve, send back, or reject each video. How many fixes a creator owes isn't set by Trybe; it depends on the terms of each campaign.
A fashion brand gets a video back showing the wrong color in the first shot. If the campaign didn't promise a fix, the brand either pays extra or runs a video it isn't happy with.
On Influee, revisions are unlimited, so the brand gets the video it paid for.
Bottom line: Choose Trybe if you want to set revision terms yourself for each campaign. Choose Influee if you don't want to spend your time counting revisions, and know you can rely on getting the video you requested in the brief.
Trybe | Influee | |
|---|---|---|
Price | Free to start; 1.5% of attributed sales or creator payments, 1.25% of ad spend | Starter: $229/mo, up to 10 creator collaborations/month, unlimited revisions; Pro: $999/mo, up to 50 creator collaborations/month, unlimited revisions |
What's included | Recruiting, briefs, submissions, payouts, Shopify sync, attribution, one-click Meta Partnership Ads | 180,000+ creators worldwide, content rights, money-back guarantee, unlimited campaigns and revisions, a one-click video editor for new hooks, CTAs, music and subtitles in 65+ languages, an AI brief writer, AI that turns one video into new scripts and languages, a dedicated Creative Strategist, and an AI assistant that runs briefs, follow-ups and delivery checks from Claude or ChatGPT |
Trybe's fees are low because the brand does the rest: attracting creators, agreeing pay, and handling fixes. Influee's subscription covers that part.
Real example
Need: 12 finished videos
Assumption for both: $100 per video paid to the creator
Trybe cost: (12 x $100) + 1.5% = $1,218
Cost at Influee: (12 x $100 x 1.10) + $229 = $1,549
Cost per video summary: Trybe = $101.50/video, Influee = $129.08/video
When Trybe is cheaper: When creators are paid a flat fee per video, Trybe's 1.5% costs less than Influee's subscription and 10% fee. On 12 videos, the gap is $331.
On commission: A Trybe video that drives $10,000 in sales at a 10% commission costs $1,000 plus Trybe's fee, and the bill keeps growing while the ad runs. On Influee, the brand pays once and owes nothing after delivery.
When Influee is the better buy: When the brand counts what the subscription includes. Vetted creators applying within 24 hours, unlimited revisions, a video editor, an AI brief writer, a Creative Strategist, and Influee Agent all come with it. And because the videos belong to the brand by default, there are no commissions to keep paying just to keep an ad live.
Bottom line: Choose Trybe if the lowest fee on top of creator pay is all that counts. Choose Influee if you want creators, fixes, tools, and full ownership in one price.

UGC videos starting at 64 €

1,000+ Vetted Creators in Ireland
UGC SHOP is a managed UGC service: its team writes the concepts, casts the creators, and edits the videos. Pick UGC SHOP when you'd rather hand off the whole process than run a creator program yourself.
Pros
Cons
Pricing
Best fit: Brands with budget but no time to manage creators.
Insense is a US-focused creator marketplace built for Meta and TikTok whitelisting, with 20,000+ creators. Pick Insense over Trybe when you want a ready creator pool for whitelisted ads without building a program first.
Pros
Cons
Pricing
Best fit: US brands running Meta or TikTok whitelisted partnership ads.
JoinBrands has a free entry tier, so brands can get UGC live without committing to software spend first. Pick JoinBrands when you want flat-fee videos from a ready creator pool instead of commission deals.
Pros
Cons
Pricing
Best fit: Brands that want a fast, low-commitment way to test UGC.
Collabstr connects brands with vetted creators across TikTok, Instagram, and YouTube, with no upfront cost to search. Pick Collabstr when you want to browse creators and agree on rates yourself, with flat fees instead of commission.
Pros
Cons
Pricing
Best fit: Brands that want to hand-pick creators and negotiate directly.

UGC videos starting at 64 €

1,000+ Vetted Creators in Ireland
What is Trybe?
Trybe is a tool for paying creators on performance. Brands run their own creator program on it, and creators earn per sale, per video, or on a retainer.
How much does Trybe cost?
Trybe is free to start and adds up to 1.5% on top of creator pay. On 12 videos at $100 each, that's $18 in Trybe fees.
Who owns the content on Trybe?
Creators keep ownership of their videos on Trybe, and the brand gets a non-exclusive license once it pays. On commission deals, the license lasts only while the brand keeps paying commissions. If commission payments stop, the brand has to take the ads down within 5 business days.
How many revisions does Trybe include?
Trybe doesn't set a number. Each campaign sets its own terms, and a brand doesn't pay for a video it rejects unless the campaign says otherwise.
What's the best Trybe alternative?
Influee is the best Trybe alternative for brands that want vetted creators applying within 24 hours, alongside their own. Revisions are unlimited, the brand owns every video by default, and there are no commissions to keep paying to keep an ad live.
Trybe Review
#1 Alternative: Influee
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FAQ

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