Irene works across three things: concept development, copywriting and visual design. They can be hired separately, but they are built to work from the same core insight, which is usually where taking more than one starts to pay off.

Concept development means research, insight and storytelling, used to define a creative direction and a brand's tone of voice. Copywriting covers website copy, emails, naming and taglines. Visual design turns content into polished formats, decks, documents and infographics, with pricing depending on length and complexity.

She is based in Spain and is happy to work with clients in any country, so there is no particular market she is aiming at.

Spanish is her native language and the one she is strongest in for copywriting, and she takes copywriting projects in English as well. For visual design, where language matters less, she works with content in other languages too, since that job is mostly about layout, visual hierarchy and presentation.