Marie Guillard — freelance creative strategist

Turning Customer Data Into Ads That Convert

Marie is a freelance creative strategist who helps brands build high-performing social ads. Her job is the translation step most teams skip: turning customer data and consumer insight into creative concepts that actually convert.

That covers the full run — audience and insight research, defining the marketing angles, creative concepts, UGC scripts, briefs for creators and editors, then reading the performance and iterating on what worked.

France is her home market and French is her first language, but she has run creative for brands across the UK, US, Spain, Italy and Germany. She has worked with 50+ brands and is Creative Strategist and Project Manager at Juicy Creative Agency.

Work with Marie

The easiest way to reach Marie is on LinkedIn — she answers there directly.

Connect on LinkedIn

What Marie Does

Audience & Insight Research

Finding the customer truths and consumer insights the creative gets built on.

Angles & Concepts

Marketing angles and creative concepts aimed at conversion, not just attention.

UGC Scripts & Briefs

Scripts and briefs creators and editors can execute without a second round of questions.

Performance Iteration

Reading what the numbers say, then iterating the creative instead of restarting it.

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