Instagram Reel
TikTok
Meta Ad
YouTube Shorts
Trusted by over 1,500 brands
Influee: #1 UGC Platform in the World
Launch Your First Campaign
Add your product info, create your campaign with 20 video type filters, and set key parameters. To create the script, use our AI writer, work with your team, or let creators come up with it.
Creators Come to You in 24 Hours
Browse through 80,000+ creator profiles who apply to your campaign. Only those aligned with your niche will appear—making your selection easy.
⭐️ Money Back Guarantee
*If you don’t like any of the UGC creators that apply, we’ll refund your subscription in full.
Get Your UGC Fast
After shipping your products, you'll receive UGC from creators for review, with unlimited revisions until you're satisfied.
Discover our 81800 creators on the top user-generated content platform
Our UGC Process, Made for Performance
Family
Skincare
Fashion
Healthy
Fitness
Accessories
Food
Consumer Goods
Pets
Home
Apps & Digital Services
We Connect You With the Top 3% UGC Creators
Creating great UGC is hard and not everybody can do it. We implement a strict selection process that allows us to choose only the top 3% of applicants for our user generated content platform. We review all our UGC content creators, making sure they have good authentic content making skills. We also teach them how to improve their skills at our Influee UGC Creator Academy.
We Cover All Types of UGC Content
Raw Assets
Ready-to Publish Video
Unboxing
Testimonial
Interview
Talking Head
Voice Over
Tik Tok Ads
Facebook Ads
Instagram Reels
Hungary
Netherlands
Norway
Spain
25% Increase in Website Traffic & Customer Acquisition
"Quite simply, Influee is the best tool that we found for UGC. The creators are top quality and very easy to work with. This tool is saving us hours and hours of work."
47$
Average cost per 30 second video
20%
Lower CPA; Influee creatives vs. other creatives
100%
All top performing ads from the ad account were Influee creatives
Post Production for Your UGC Ads in Just One Click
UGC Video Editor
By analysing over 2500 best-performing UGC ads and identifying winning post-production techniques that drive results. Our AI editor enhances UGC videos by adding subtitles and brand colors, making them highly effective ads. Making post-production much more affordable than traditional editors or creative agencies because AI instantly edits everything.
Auto-generated Subtitles in 65 Languages
UGC subtitles are necessary for viewers to comprehend the content of a creator's speech in ads. Choose between different visual styles of subtitles. Support for AI-generated or professionally done subtitles in all the languages that we support UGC ordering.
Change Video Formats for Any Placement
Sometimes you may have a vertical video and want to convert it into a square format. The AI UGC Video Editor allows you to quickly change the video size with just one click. This feature is available for various formats such as Reels, TikTok, FB Feed, and Square.
50+ Branded Design Templates
Choose among templates that include hooks, split screens, Call-to-Actions & more. Our platform creates templates automatically and displays your brand identity, so all the ads look native to your brand.
Make Any Editing Changes, Instantly
No more slow agency editors and waiting 24 hours to see the revised changes. We’ve built a fully featured video editor for refining edits, to apply your changes instantly. Edit videos easily with an online video editor. Adjust duration, remove parts, resize subtitles, and change their position.
Frequently Asked Questions
What is a UGC platform?
A UGC platform is a tool that helps brands collect, manage, and use user-generated content like photos, videos, and reviews. It simplifies how brands collaborate with UGC creators by making it easy to source and scale content, get rights, and manage collaborations—all in one place.
What are the best UGC platforms for brands?
Influee is one of the best UGC platforms for brands, looking to collaborate with for brands looking to scale UGC and advertise in multiple markets. With access to high-quality video content from UGC creators worldwide. Other solid options include Tagbox, Trend, and Aspire. The right fit depends on your goals, but Influee stands out for its scale, speed, and creator network.
What does UGC mean?
UGC stands for user-generated content. It refers to any content—photos, videos, reviews, or testimonials—created by content creators and your customers rather than brands. UGC is often shared on social media and used by companies in their marketing strategy because it's authentic, relatable, and drives trust.
Is TikTok a UGC platform?
TikTok is a social media platform where people share user-generated content every day. While it’s full of TikTok UGC, it's not a UGC platform in the brand or marketing sense—like Influee—that helps companies source and manage creator content.
Is UGC legal?
Yes, UGC is legal—as long as you have the right to use it. Brands need creator permission before using UGC content in their ads or marketing. This usually means getting UGC usage rights, a written consent or using a platform that handles rights management. Skipping this step can lead to copyright issues.
Is UGC actually worth it?
Yes, UGC is worth it. Content from real customers builds trust, boosts engagement, and often outperforms traditional ads. It’s also cost-effective—brands get fresh content without hiring a full production team. When done right, UGC drives sales and strengthens brand loyalty.
What are the risks of UGC?
The main risks of UGC are copyright issues, off-brand messaging, and lack of quality content. If a brand uses content without permission, it can face legal trouble. There's also a chance the content doesn’t align with brand values or expectations, which is why content usage rights and UGC content brief are very important.
Is Instagram a UGC platform?
Instagram is a social media platform, not a UGC platform in the brand sense. It’s packed with user-generated content—photos, videos, stories—but it’s not designed to help brands collect, manage, or get rights to that content. That’s where UGC platforms come in. While brands do use UGC from Instagram, they usually need separate tools to do it legally and efficiently, especially at scale.