UGC Platform Trusted by 1500+ Leading Brands Worldwide
3 Steps to High-Performing UGC Videos
1. Launch Your First Campaign
Describe your product, set your preferences using over 20 filters, and get started on the UGC platform in just a few clicks. Creators will start reaching out within 24 hours.
2. Choose the Right Creators
Browse through 80,000+ creator profiles who apply to your campaign. Only those aligned with your niche will appear—making your selection easy.
⭐️ Free Trial
Connect with top UGC creators through our marketplace before spending a dime.
3. Get Your UGC Fast
Receive your custom UGC videos within 7–10 days of product delivery. Enjoy unlimited revisions until you're completely satisfied.
All-In-One UGC Platform
Layoners Collaborated with 93 Creators, the UGC helped them increase sales
"We worked with 93 creators who made great content that matches our brand image for our new swimwear collection. Generated content made our Ads stand out and helped us to increase our sales."
Simon Trobevsek
CEO @ Layoners
Australia
Austria
Belgium
Canada
Croatia
Czech
Denmark
France
Germany
Hungary
Italy
Netherlands
Norway
Poland
Portugal
Romania
Slovakia
Slovenia
Spain
Sweden
UK
USA
Family
Cosmetics
Fashion
Healthy & Fitness
Accessories
Food
Consumer Goods
Pets
Home
Apps & Digital Services
We Review All Our UGC Content Creators
Creating great UGC is hard and not everybody can do it. We review every creator on our platform, making sure they have good authentic content making skills. We also teach them how to make amazing UGC Videos at our Influee UGC Creator Academy.
We Handle Payments and Contracts For You
Platform streamlines the content usage rights between brands and creators, removing the need for any separate agreement. We also process payments to creators, making it a one-stop-shop for all your collaboration needs.
Hear From Our Customers From All Over The World
Post Production for Your UGC Ads in Just One Click
UGC Video Editor
By analysing over 2500 best-performing UGC ads and identifying winning post-production techniques that drive results. Our AI editor enhances UGC videos by adding subtitles and brand colors, making them highly effective ads. Making post-production much more affordable than traditional editors or creative agencies because AI instantly edits everything.
EQUA Produced More Quality Ads in 1 Month Than All Last Year
"Influee helps our content team create more high-quality Ad creatives each month than we did in the entire previous year."
Anze Miklavec
CEO @ EQUA & Goat Story
Auto-generated Subtitles in 65 Languages
UGC subtitles are necessary for viewers to comprehend the content of a creator's speech in ads. Choose between different visual styles of subtitles. Support for AI-generated or professionally done subtitles in all the languages that we support UGC ordering.
Change Video Formats for Any Placement
Sometimes you may have a vertical video and want to convert it into a square format. The AI UGC Video Editor allows you to quickly change the video size with just one click. This feature is available for various formats such as Reels, TikTok, FB Feed, and Square.
50+ Branded Design Templates
Choose among templates that include hooks, split screens, Call-to-Actions & more. Our platform creates templates automatically and displays your brand identity, so all the ads look native to your brand.
Make Any Editing Changes, Instantly
No more slow agency editors and waiting 24 hours to see the revised changes. We’ve built a fully featured video editor for refining edits, to apply your changes instantly. Edit videos easily with an online video editor. Adjust duration, remove parts, resize subtitles, and change their position.
Don't Take Our Word for It
EQUA Produced More Quality Ads in 1 Month Than All Last Year
Anže Miklavec
CEO @ EQUA & Goat Story
Luna \TBWA Gained a Huge Advantage in Content Diversity
Maša Butara
Director of Content and Digital strategy @ Luna \TBWA
Layoners Collaborated with 93 Creators, the UGC helped them increase sales
Simon Terbovšek
CEO @ Layoners
Adapta benefited from affordable creator prices
Bea Guerrero
CEO @ Ángela Navarro and Adapta Cosmetics
Silvi 2X-ed View Rates in Ads featuring Influee’s Content
Ben Goodman
Co-Founder @ Silvi
Else got a lot of new video ideas from amazing customer support
Barak Orenstein
VP Marketing @ Else Nutrition
Eneba received videos for as low as $23 per video
Greta Liutkutė
C2C Marketing @ Eneba
Drink6’s UGC significantly enhanced their marketing efforts
Belen Monedero
CEO @ Drink6
Buddy enjoys a simplified one-stop-shop UGC solution
George Lubitz
Communications Director @ Buddy
Nordic Social had Pretty Good Success on All Platforms
Alexander Morabbi Wulsch
CMO @ Nordic Social
LÓA NAILS Received Fantastic Creatives Thanks to Influee
Ella T. Jonas
CEO @ LÓA NAILS
Your First UGC Campaign With ⭐️ 100% Money Back Guarantee
We understand that you’re wondering which creators will apply. If you don’t like and collaborate with any of the creators, we’ll refund your first-month subscription cost.
Frequently Asked Questions
What is a UGC platform?
A UGC platform is a tool that helps brands collect, manage, and use user-generated content like photos, videos, and reviews. It simplifies how brands collaborate with UGC creators by making it easy to source and scale content, get rights, and manage collaborations—all in one place.
What are the best UGC platforms for brands?
Influee is one of the best UGC platforms for brands, looking to collaborate with for brands looking to scale UGC and advertise in multiple markets. With access to high-quality video content from UGC creators worldwide. Other solid options include Tagbox, Trend, and Aspire. The right fit depends on your goals, but Influee stands out for its scale, speed, and creator network.
What does UGC mean?
UGC stands for user-generated content. It refers to any content—photos, videos, reviews, or testimonials—created by content creators and your customers rather than brands. UGC is often shared on social media and used by companies in their marketing strategy because it's authentic, relatable, and drives trust.
Is TikTok a UGC platform?
TikTok is a social media platform where people share user-generated content every day. While it’s full of TikTok UGC, it's not a UGC platform in the brand or marketing sense—like Influee—that helps companies source and manage creator content.
Is UGC legal?
Yes, UGC is legal—as long as you have the right to use it. Brands need creator permission before using UGC content in their ads or marketing. This usually means getting UGC usage rights, a written consent or using a platform that handles rights management. Skipping this step can lead to copyright issues.
Is UGC actually worth it?
Yes, UGC is worth it. Content from real customers builds trust, boosts engagement, and often outperforms traditional ads. It’s also cost-effective—brands get fresh content without hiring a full production team. When done right, UGC drives sales and strengthens brand loyalty.
What are the risks of UGC?
The main risks of UGC are copyright issues, off-brand messaging, and lack of quality content. If a brand uses content without permission, it can face legal trouble. There's also a chance the content doesn’t align with brand values or expectations, which is why content usage rights and UGC content brief are very important.
Is Instagram a UGC platform?
Instagram is a social media platform, not a UGC platform in the brand sense. It’s packed with user-generated content—photos, videos, stories—but it’s not designed to help brands collect, manage, or get rights to that content. That’s where UGC platforms come in. While brands do use UGC from Instagram, they usually need separate tools to do it legally and efficiently, especially at scale.