February 14th, 2025
Katja Orel
8 Top UGC Marketplaces To Consider in 2025
Want top-tier content that reduces your cost-per-click by up to 50%?
UGC marketplaces are making this possible for brands of all niches and industries.
They connect you with skilled creators who make content to match your brand’s voice and marketing strategy.
That means improving rankings, driving organic traffic, and doubling up your customers' purchase intent, which is now easier and streamlined.
That's one tall order!
In this blog, we'll answer the how, what, and when about the UGC marketplace for video ads.
We’ll also answer all your burning questions such as:
- Are the best UGC marketplaces free or paid?
- How do you pick the right platform, select creators, and create the UGC campaign your brand needs?
- What are the best UGC platforms for creators in 2025?
Get ready to stop the scroll and boost conversions.
No more overpaying agencies. No more endless back-and-forth edits.
Top UGC Marketplaces for Brands at a Glance in 2025
Not all UGC marketplaces are created equal.
Some focus on affordability. Others on high-quality videos. A versatile UGC marketplace gives you both.
Here’s why you need a reliable, user-friendly UGC website for creators today:
- Get high-quality videos, photos, and testimonials without lifting a finger, which means ads that are shared and remembered.
- Work directly with creators who understand your brand’s vibe.
- Pay less than you would for a traditional ad agency–almost half the price of traditional ads.
- Test different content formats fast—no long production timelines.
- Scale your marketing with fresh content every week.
The best part?
UGC crushes it on social media because 79% of consumers trust UGC more than polished advertisements.
Big brands use it. Smart brands use it. You should, too.
If you’re serious about influencer marketing, start with a solid UGC marketplace.
Here’s what to look for in a platform to match your brand’s needs.
- Access to creators who specialize in your industry.
- Easy-to-use platform with seamless collaboration.
- Affordable pricing without hidden fees.
- Quick turnaround for fresh, engaging content.
- Content rights that give you full control.
A solid UGC marketplace for video ads connects you with pros—that means no wasting time on amateurs.
Why run video ads? Because viewers retain 95% of the message shown in a video.
Looking to hire UGC creators? No need to log onto Upwork or Fiverr.
The creators on these platforms know how to craft videos that convert.
Think TikToks, Reels, and testimonial ads that actually sell.
Here are the 8 best UGC platforms competing in the ring today:
- Influee
- Billo.app
- Trend
- Insense
- GRIN
- JoinBrands
- Bazaarvoice
The best UGC platforms make content creation effortless.
Let’s find the one that fits your brand and start scaling today.
Top UGC Marketplaces for Brands in 2025
1. Influee: The Ultimate UGC Marketplace for Scalable, High-Quality Content
Want to supercharge your brand’s content without breaking the bank? Influee is a top-tier UGC marketplace designed to help brands create authentic, high-performing content at scale.
Influee's UGC marketplace for video ads offers many advantages over its competition. It combines local UGC creators, direct brand collaboration, and AI-powered tools. This UGC marketplace focusing on quality ensures your brand gets high-quality results.
No agencies. No middlemen. Just real creators making real content for your brand.
Key Features & Benefits
- Work with over 80,000 vetted content creators from 23+ countries who understand your target audience.
- Communicate directly with creators one-on-one to make sure your brand vision comes to life.
- Influee offers AI-powered tools for faster UGC creation:
- Magic Script Writer: Generates ready-to-use video scripts instantly.
- Creative Strategist: Provides ad recommendations based on competitor analysis.
- Get efficient, high-quality UGC within 7-10 days, optimized for social media.
- The platform offers clear pricing plans without hidden costs and allows unlimited content revisions.
- Flexible collaborations mean brands and creators work together seamlessly. This makes customized content possible and effortless, every time.
Pros
- Scalable UGC content for any size business.
- Transparent pricing plans with no hidden costs.
- Unlimited revisions—get content that’s exactly how you want it.
- Fast, efficient, streamlined UGC creation for brands and small businesses.
- Best UGC platforms for creators looking for steady brand collaborations.
Cons
Focuses primarily on video UGC (not ideal for static ads).
Who’s It Best For?
Brands looking to scale content creation quickly while keeping costs low. E-commerce brands and companies looking to boost their online presence and sales through compelling UGC. Professionals seeking efficient tools to manage and scale content creation. Businesses aiming to connect with creators from over 23 countries to produce diverse and culturally relevant content.
Insider Tip
We’ll let you into a little secret. You can unlock the full potential of Influee by utilizing their Ad Creator tool. This AI-powered feature analyzes your footage and automatically suggests ad layouts, voice-over texts, and music.
Streamlined, automated content creation? Yes, please!
Pricing Plans
- Starter Plan–99€/month–For small businesses trying out UGC.
- Professional Plan–399€/month–Ideal for growing brands needing more content.
- Enterprise Plan–999€/month– Custom solutions for large brands with high content demands.
If you need high-quality, conversion-focused UGC, Influee is the versatile UGC marketplace built for you.
2. Billo.app:
Ready to build customer trust and amp up sales with authentic user-generated content?
Billo.app is a leading UGC marketplace that connects you with over 5,000 vetted creators, delivering high-quality videos tailored to your needs.
Key Features:
- Access a vast pool of creators across various niches and resonate with the right audience.
- From creating a brief to receiving the final product, Billo simplifies the video production process. It allows you to order videos within minutes.
- Billo offers clear and upfront pricing without hidden fees. Price packages starting at $500 for up to 5 videos.
Pros:
- Receive high-quality videos promptly, keeping your marketing campaigns on schedule.
- Competitive pricing makes it accessible for businesses of all sizes.
- Navigating the platform is simple, even for new users. Everything from selecting creators to finalizing content is straightforward.
Cons:
Primarily specializes in video content. This may not suit brands seeking other content types.
Who’s It Best For?
Brands aim to enhance their marketing with authentic, high-quality video content without the complexities of traditional production processes.
Pricing Plans:
- Basic: $500 for up to 5 videos.
- Essential: $1,000 plus a $125 bonus, covering up to 11 videos.
- Professional: $2,500 plus a $450 bonus, covering up to 30 videos.
Billo.app stands out as a robust UGC platform. It’s a comprehensive solution for brands seeking authentic video content.
3. Trend.io:
Making your brand's presence felt is easier with tailored user-generated content. Trend.io helps you deliver just that by connecting brands with top-tier creators. The platform produces photo and video marketing content customized for your target audience.
Key Features:
- From product demos to lifestyle photography, Trend.io offers a diverse range of content options to suit your marketing needs.
- You can collaborate with carefully selected creators who align with your brand's aesthetics and values.
- Choose from various packages starting at $550. Trend.io lets you scale content production according to your budget.
Pros:
- Polished, professional and high-quality content that enhances your brand image.
- Efficient workflow from brief creation to content delivery ensures timely results.
- A comprehensive licensing agreement lets you gain full rights to all content produced. This means more flexibility in usage.
Cons:
Longer lead times are a big drawback of this platform. Depending on the project's complexity, content creation may take additional time.
Who’s It Best For?
Brands seeking professional-grade, custom content to elevate their marketing efforts across multiple channels.
Pricing Plans:
- Starter: $550 for up to 10 videos or 25 photos.
- Essential: $1,045 for up to 20 videos or 50 photos.
- Growth: $1,980 for up to 40 videos or 100 photos.
- Scale: $3,872 for up to 80 videos or 200 photos.
Trend.io is great for brands looking for high-quality, custom content tailored to their needs.
4. Insense:
Insense is a UGC marketplace that connects brands with a diverse network of creators to produce compelling content.
Key Features:
- Access a vast pool of vetted creators across various niches. The right creators mean your brand's message reaches the right audience.
- Streamline your campaigns with tools that facilitate efficient planning, execution, and tracking. Save time by seamlessly collaborating between your brand and creators.
- Clarity and alignment on content objectives? No problem. Engage in real-time conversations with creators through the platform's direct chat feature.
Pros:
- Collaborate with creators from various backgrounds, get authentic and relatable content.
- Manage campaigns effectively with integrated tools that simplify the content creation process.
- Plans start at just $500 per month. You can choose the package that best fits your budget.
Cons:
Be aware of additional transaction fees added to each creator payment to cover operational costs.
Who’s It Best For?
Insense's managed service is tailored for brands aiming to scale their influencer and UGC campaigns efficiently. It’s good for companies seeking to integrate dedicated specialists into their marketing teams. This platform handles campaign launches and manages creator operations while ensuring timely delivery of content.
Pricing Plans:
- Done with you services start at $1800 a month.
- Done for you services start at $2900 a month.
- Personal plans start at $500 per month. This plan offers access to the creator marketplace and essential campaign management tools.
- Agency plan starts at $800 per month and includes additional features such as dedicated customer support and reduced marketplace fees.
Insense offers comprehensive solutions to create user-generated content that builds trust and drives consumer engagement.
5. GRIN:
GRIN helps you manage your influencer marketing campaigns with precision. This robust UGC marketplace focusing on quality streamlines the entire process, from discovering creators to analyzing campaign performance.
Key Features:
- Use GRIN's comprehensive tools to find influencers that align with your brand's values and target audience.
- Maintain and manage influencer partnerships effectively. That’s how you forge long-term and fruitful collaborations.
- Organize and repurpose influencer-generated content. The platform offers tools to maximize content’s impact across various marketing and social media channels.
- Access detailed analytics and reports to measure campaign success and inform future strategies.
Pros:
- GRIN provides an all-in-one solution for influencer marketing. Its comprehensive toolset covers everything from discovery to reporting.
- The platform is designed to accommodate growing brands, making it suitable for businesses of various sizes.
- Offers high-end integration capabilities. It lets you seamlessly integrate with other marketing tools and boost overall efficiency.
Cons:
- Complexity is a major drawback of this platform. The extensive features may be overwhelming for small businesses or those new to influencer marketing.
- Another con is the lack of pricing transparency. Specific pricing details are not readily available and require direct consultation with GRIN's sales team.
Who’s It Best For?
Established brands with ongoing influencer marketing efforts, marketing professionals, brand managers. Also great for agencies aiming to streamline their influencer campaigns. GRIN stands out as a comprehensive influencer partnership solution for brands.
Pricing Plans:
GRIN offers customized pricing based on the specific needs and scale of your business. Contact GRIN directly for a tailored quote.
6. JoinBrands:
This is one of the best free UGC platforms on our list today! JoinBrands is a dynamic platform that bridges the gap between brands and over 100,000 U.S.-based content creators and influencers.
Key Features:
- Offers an extensive creator network. Access a vast community of creators specializing in various content types. This includes UGC images, videos, TikTok posts, Instagram Reels, YouTube Shorts, and Amazon videos.
- You can launch unlimited campaigns and collaborate with an unlimited number of creators to generate authentic content tailored to your brand's needs.
- Integrated marketing tools let you manage content rights and whitelisting rights directly from the platform.
Pros:
- Quick content turnaround, get multiple tasks completed within a week.
- Affordable content creation, with prices starting as low as $15.
- User-friendly platform that simplifies the content creation process.
Cons:
Platform fees apply, varying based on the selected pricing plan.
Who’s It Best For?
Small to medium-sized businesses seeking authentic user-generated content across various platforms, including TikTok, Instagram, and Amazon.
Pricing Plans:
- Free Plan: Access to the platform with just a 15% platform fee and limited features.
- Startup Plan ($99/month): Includes $30 in JB Coins monthly, unlimited campaigns, and a 12% platform fee.
- Brand Plan ($299/month): Offers $90 in JB Coins monthly, additional features, and a 10% platform fee.
- Agency Plan ($499/month): Provides $150 in JB Coins monthly, premium features, and an 8% platform fee.
JoinBrands offers both free and economical plans for companies looking to produce authentic and engaging user-generated content.
Bazaarvoice:
Bazaarvoice is a leading user-generated content platform helping brands drive engagement and build trust through UGC marketing.
Key Features:
- Collect and display authentic customer reviews and ratings to build trust and influence purchasing decisions.
- It lets you integrate customer photos and videos into your e-commerce site to create a more engaging shopping experience.
- Offers many sampling program options. Distribute products to targeted consumers to generate authentic reviews and content.
- Gain actionable and valuable marketing insights and analytics regarding customer sentiment and product performance through advanced analytics.
Pros:
- An extensive network of retail partners for broad content syndication.
- Robust analytics to inform marketing and product development strategies.
- Comprehensive solutions that cover various aspects of user-generated content management.
Cons:
May be more suitable for larger enterprises due to its extensive feature set.
Who’s It Best For?
Bazaarvoice primarily targets larger brands and retailers. It’s good for companies aiming to enhance their online presence through authentic customer content and comprehensive analytics.
Pricing Plans:
Bazaarvoice offers customized pricing plans based on the specific needs and scale of the business. Interested brands should contact Bazaarvoice directly for a tailored quote.
Bazaarvoice offers solutions for engaging with consumers, managing social content, and gaining actionable insights. Everything is tailored to meet the needs of businesses looking to strengthen their digital marketing strategies.
What is a UGC Marketplace?
You’ve probably seen those super engaging product videos on social media.
They look real. They feel real.
Best of all, they sell like crazy.
That’s user-generated content (UGC)—and brands love it.
A UGC marketplace is where brands and creators connect to make that magic happen
Here’s why these marketplaces are fast becoming the ultimate hub for authentic, scroll-stopping content:
- More than 80% of consumers trust UGC more than run-of-the-mill advertisements.
- Let’s you do more with less. You can reduce production time by 50% with UGC ads.
- UGC-powered ads see a 4x higher click-through rate.
- Brands that use UGC in emails make content 31% more memorable—aka, more impact.
Want to monetize your skills in influencer marketing without being an influencer?
That’s why creators also love UGC marketplaces too! They can earn money through content creation without needing a huge following.
They also get to work with top brands and build a killer portfolio.
Brands win. Creators win.
That’s the power of UGC marketplaces.
Choose your UGC Marketplace
79% of people say UGC influences their buying decisions—those numbers can make or break any brand.
If you're not using user-generated content (UGC) yet, you’re missing out.
Consumers trust real experiences over polished ads—UGC delivers that authenticity.
UGC isn't just about getting more eyeballs on your content—The right UGC platform also helps you boost engagement by 50% compared to brand-created content.
So how can you get on the UGC trend without pulling your hair out? Influee!
Influee is a UGC marketplace that helps brands create high-quality, affordable UGC ads quickly and efficiently:
- Access 50,000+ vetted UGC creators from 23 countries.
- UGC ads start at just €20—budget-friendly for all brands.
- Receive polished content in 7-10 days.
- Magic Script Writer and Creative Strategist optimize content.
- No hidden fees, and you get your content just the way you want it.
With Influee, brands can scale content creation, engage audiences, and drive results effortlessly.
If you're serious about influencer marketing, leveraging valuable marketing insights, and content creation, this UGC marketplace is the way to go.