Best UGC software for Brands: 12 UGC Platforms for Video Ads

With 48% of customers saying user-generated content (UGC) is a key way they discover new products, it’s clear that UGC is transforming how brands connect with audiences.

Authentic and engaging, UGC delivers social proof that resonates more than traditional advertising, helping brands stand out in a crowded marketplace.

But how do you source and manage this type of content effectively? That’s where UGC platforms come in.

In this article, we’ll explore what UGC is and the best platforms to help you manage it, as well as uncover why it’s a transformative tool for building trust and driving engagement.

What is User-Generated Content?

User-generated content, or UGC, is content like photos, videos, reviews, or social media posts created by your customers, UGC creators and influencers.

Unlike traditional ads, UGC is genuine. It’s similar to word-of-mouth marketing—like receiving a personal recommendation from a friend rather than being swayed by a polished sales pitch.

Brands love UGC because it builds trust, boosts engagement, and makes marketing feel more personal. While organic posts can inspire interest, a well-crafted UGC ad is designed to drive action. With strong scripts, engaging hooks, and strategic CTAs, these ads combine authenticity and persuasion to turn viewers into customers.

What Are UGC Platforms?

UGC platforms are comprehensive tools that enable brands to strategically source, organize, and utilize content from creators, following a step-by-step process—from crafting detailed UGC briefs to producing high-performing video ads.

They streamline creator management by centralizing tasks such as onboarding, communication, and payment processing, making it easier for brands to collaborate with numerous creators simultaneously.

For campaign coordination, these platforms provide tools to track progress, manage feedback, and ensure timely content delivery, helping brands stay organized and on schedule.

UGC platforms also manage legal compliance by handling usage rights and contracts. This gives brands the proper permissions to use creator content across different channels while avoiding copyright or licensing problems.

Overall, a UGC platform saves time and ensures your campaign has high-quality and authentic materials that you can use to connect with your audience.

12 Best UGC Platforms for Brands

Let’s dive into the best UGC software for brands to help you find the perfect one for your needs.

1. Influee

Influee is a UGC platform and marketplace built to help brands and agencies source high-converting UGC video ads tailored for paid campaigns.

Beyond paid ads, the same content can be repurposed for organic social media posts and websites, making it a cost-effective solution for brands seeking versatile, authentic, and engaging marketing content.

With thousands of UGC content creators from around the world, Influee makes it easy to get videos, testimonials, and social media posts that connect with the brand’s target audiences.

So, if you’re looking to build trust or stand out with unique ads, Influee simplifies this process and gives you everything you need to increase your campaigns.

Key Features:

• Local UGC creators from 23 countries: You can get content in native languages for countries like the UK, USA, Canada, and Australia. That means you can run ads in both English and French in Canada, and your ads in Australia will be strictly in the Australian dialect.
• Scalable UGC content: With Influee, you can quickly create both ads and organic content to meet the demands of your campaigns. Whether you need a few pieces or a large-scale content rollout, Influee makes it easy to scale your efforts without compromising quality.
• All-in-one UGC platform: You manage everything from creator sourcing to contracts, payments, and collaborations.
• Free AI UGC script generator: Influee simplifies the content creation process by generating scripts based on successful industry ads. Magic Script generator creates effective and ready-to-use scripts with clear and impactful brand messaging.
• Creative Strategist: helps brands get UGC ads recommendations based on their competitor analysis
• Unlimited content revisions: You pay only when you’re 100% satisfied with the results.
• Affordable and cost-effective: Influee makes high-quality UGC accessible for brands of all sizes. With video content starting at just €23, it’s an excellent solution for businesses looking to maximize results on a budget.

Who’s It Best For?

Influee is perfect for brands looking to grow their business while creating high-quality, localized UGC without overspending. It’s a great fit for industries like cosmetics, fashion, health and fitness, food, consumer goods, and apps and digital services.

It’s ideal for those who value efficiency, as the platform combines scalable campaigns, affordability, and comprehensive tools to streamline the entire UGC process.

2. Tint

Tint is a UGC company designed to help brands connect with their audiences through community-driven marketing.

The platform offers tools to help brands manage user-generated content, strengthen customer relationships, and engage their communities effectively.

It provides tools to collect, organize, and showcase user-generated content websites, helping businesses drive engagement and conversions.

Who’s It Best For?

Tint is suitable for industries like retail, hospitality, and e-commerce, helping businesses showcase shoppable user-generated content and drive conversions through authentic reviews and visual galleries.

3. Billo.app

Billo is a platform designed to help businesses create high-quality video content with ease.

It connects brands with a network of U.S.-based creators who produce authentic, ready-to-use videos tailored for platforms like TikTok and Meta.

Who’s It Best For?

Billo provides a solution for brands looking for quick, high-quality video content tailored for platforms like TikTok and Meta. It offers affordable pricing and a straightforward process with no long-term contracts.

4. Foursixty

Foursixty is a UGC software that helps businesses turn Instagram, user-generated content, and ambassador posts into shoppable galleries for websites, email campaigns, and more.

It offers tools to secure UGC rights, track influencer campaigns, and schedule Instagram posts, making content management simpler.

Who’s It Best For?

Foursixty is suitable for e-commerce brands that want to integrate Instagram content and customer posts into their shopping experience.

5. JoinBrands

JoinBrands is a platform designed to connect businesses with a vast network of over 100,000 U.S.-based creators and influencers for user-generated content.

It helps brands create videos and photos for TikTok, Instagram, and other platforms tailored to their marketing needs.

With features like secure payments, detailed creator filters, and a straightforward campaign setup, JoinBrands streamlines the process of producing high-quality, authentic content.

Who’s It Best For?

JoinBrands is suitable for e-commerce brands, app developers, and marketing teams that need versatile content for platforms like TikTok, Instagram, and more.

6. Trend

Trend is a platform that connects brands with a curated network of content creators to produce high-quality user-generated content.

It offers options for photos, videos, and testimonials, all tailored to fit your brand’s needs. With creators available across diverse settings and styles, Trend helps businesses create content that resonates with their audience while ensuring full licensing rights.

Who’s It Best For?

Trend is suitable for brands that need high-quality user-generated content quickly and want a streamlined way to work with trusted creators.

7. Bazaarvoice

Bazaarvoice is a platform that helps brands and retailers use user-generated content to improve the shopping experience.

It allows businesses to collect and display authentic customer reviews, photos, and videos to build trust and get more sales.

With tools for ratings, reviews, and social commerce, Bazaarvoice supports every step of the shopper’s journey from discovery to purchase.

Who’s It Best For?

Bazaarvoice is suitable for brands and retailers looking to enhance the customer shopping experience by leveraging user-generated content.

8. SocialNative

Social Native is a platform that helps brands create and scale user-generated content and influencer campaigns with ease.

It connects businesses with a global network of creators to produce high-quality visuals for social media, e-commerce, and ads.

Who’s It Best For?

Social Native is suitable for global brands seeking authentic, scalable content to engage diverse markets with personalized campaigns.

9. Flowbox

Flowbox is a user-generated content platform designed to help brands integrate authentic customer content across their shopping experience.

It automates UGC collection from platforms like Instagram and TikTok, allowing businesses to create engaging galleries, link content to products, and improve conversions.

Who’s It Best For?

Flowbox is suitable for visual-driven brands that want to turn user-generated content into sales. It’s designed to handle high-traffic websites and meet the demands of multi-market businesses.

10. Upfluence

Upfluence is a platform that helps businesses streamline their influencer marketing campaigns by connecting with the right creators and affiliates.

It offers tools for discovering influencers, managing relationships, and tracking campaign performance—all in one place, with features like automated payments, custom promo codes, and detailed analytics.

Who’s It Best For?

Upfluence is suitable for e-commerce brands and businesses interested in influencer and affiliate marketing campaigns.

11. Creator.co

Creator.co is a platform where brands and creators come together to collaborate on campaigns and grow their influence.

It provides a space for brands to connect with influencers and manage campaigns while giving creators opportunities to work with a variety of products and companies.

The platform supports communication and campaign management, making it easier for both sides to achieve their goals.

Who’s It Best For?

Creator.co is suitable for businesses of all sizes, from startups to established brands, looking for cost-effective influencer marketing solutions.

12. Nosto

Nosto is a platform that helps e-commerce businesses create personalized and engaging shopping experiences using AI-driven solutions.

It brings together tools for product recommendations, personalized search, merchandising, and user-generated content to boost sales and customer satisfaction.

With real-time data and automation, Nosto makes it easy to tailor every aspect of the shopping journey to your audience’s needs.

Who’s It Best For?

Nosot is suitable for brands looking to optimize product recommendations, search, and merchandising using AI-driven tools while integrating User-Generated Content.

UGC Platform Benefits for Brands

UGC platforms are essential for brands aiming to improve their marketing performance. Let’s break down exactly how they help:

Save Time & Money

Managing creators, contracts, payments, and content can be time-consuming and expensive. UGC platforms like Influee save time and money by bringing everything into one platform.

They simplify UGC creation, and creator management, reduce costs through long-term collaborations, and provide authentic, creator-made content at a fraction of the cost of traditional production.

Diverse and Scalable Content

UGC platforms give you access to a variety of creators, who then create all sorts of content (from video ads to organic posts, reels, shorts, TikTok, etc).

If you’re launching a holiday campaign, you can quickly gather festive-themed UGC from multiple creators.

Some might create Instagram Reels, others could share photos styled with your product, and a few might write detailed reviews. With such variety, you’re prepared to engage audiences across different platforms—whether it’s TikTok, Instagram, or your website.

User Rights Management

Collaborating with individual UGC creators often means paying for content rights separately, especially if you plan to use the content for advertising purposes. Even then, not all rights may belong exclusively to you. In many cases, creators grant usage rights for a limited time, not indefinitely.

A UGC platform, however, handles all content rights for you, eliminating the need for additional negotiations. On platforms like Influee, all content usage rights belong to the brand—you—not the creator. This makes the process quicker, more affordable, easier, and completely hassle-free.

Improved Conversions

UGC content boosts conversions by creating authentic, relatable, and trustworthy marketing materials that resonate with consumers.

Statistics back up its effectiveness: Around 82% of consumers report that they are more likely to make a purchase from a brand that incorporates UGC into its marketing strategies. This is because UGC creates a connection, making potential buyers feel more confident in their purchase decisions.

Pro Tip: Add the best UGC content to your product pages to show how real people are using your product—it can be the push potential customers need to make a purchase.

Relate to Your Audience

User-generated content (UGC) builds trust because it’s created by real people, not the brand. It feels raw, honest, and relatable, which resonates with consumers.

Let's say a food delivery app’s ad might claim fast delivery, but a customer’s post showing their meal arriving just in time for movie night feels more authentic.

Seeing others enjoy your products creates a sense of trust— In fact, 6 in 10 consumers believe UGC is the most authentic form of marketing content.

Build Relationships with Your Audience

Building relationships with your audience starts with authentic, relatable content—and that’s where UGC creators come in. Instead of relying on customers, brands work with skilled UGC creators who produce high-quality, user-like content that feels genuine.

Audiences connect with this content because it mirrors real experiences, even though it’s professionally crafted.

UGC platforms make this process seamless, allowing brands to deliver relatable, engaging content that strengthens trust and loyalty without revealing behind-the-scenes collaboration.

Improve Campaign Results

UGC doesn’t just build trust—it delivers results. Ads and campaigns that incorporate UGC consistently perform better than traditional ads. In fact, 84% of Millennials say they trust brands more when their digital marketing includes content that looks like it’s from real users.

Airbnb uses UGC from hosts and travelers to showcase real-life stays. This not only drives higher engagement but also encourages more bookings because potential guests see authentic experiences they want to replicate.

FAQ

What Is UGC Software?

UGC software is a platform that helps brands collect, manage, and distribute content created by their customers, such as photos, videos, reviews, and social media posts. It streamlines content sourcing, ensures proper usage rights, and boosts marketing authenticity through real customer experiences.

Which platform is best for UGC?

All UGC platforms bring something unique to the table, each with its own approach to sourcing content. However, if your goal is to scale content quickly and reach new markets, Influee is the best choice. With access to local creators, unlimited revisions, and an affordable all-in-one platform, Influee makes it easy for brands to grow their content library without overspending.

Where can I find UGC creators for my brand?

There are two main ways to find UGC creators. You can browse social media using hashtags like #UGCCreator, or you can use a UGC platform like Influee and start collaborating with creators for any niche, product, or service.